Instagram Product Designer, Brand-in-Product

Role Overview

We are seeking a skilled Product Designer to spearhead the Brand-in-Product initiative at Instagram, which integrates brand identity directly into the product experience to amplify Instagram's core value of creativity. This distinctive role exists at the junction of brand development, product design, and cultural strategy. The successful candidate will guide the brand's presentation in critical moments throughout product interfaces, interaction design, and brand systems—maintaining brand consistency while enhancing cultural relevance and emotional connection.

You will lead a multidisciplinary team comprising engineering, cross-functional partners, and marketing, driving concepts from inception to launch and establishing a high standard for branded product experiences.

Key Responsibilities

• Define and lead the design vision for embedding Instagram’s brand identity within the product experience, establishing guiding principles, patterns, and quality benchmarks that bring creativity to life across multiple product touchpoints.
• Convert brand strategies and cultural insights into engaging, tangible product moments that resonate with millions of users.
• Develop scalable systems for brand expression including frameworks, design toolkits, reusable components, and templates to enable consistent production of premium brand experiences.
• Ensure every brand integration is polished, native to the platform, and distinctively owned by Instagram, setting a high creative quality standard.
• Collaborate extensively with creative teams, marketing, engineering, product leadership, insights, and other stakeholders to design elegant, feasible solutions that smoothly transition from concept to delivery.
• Drive design initiatives aligned with cultural moments, fan activations, and brand campaigns to maintain a dynamic, culturally attuned creative rhythm.
• Support ongoing investment by partnering with insights teams to analyze performance data and brand health, using feedback to refine and iterate on design approaches.

Minimum Qualifications

• Over 10 years of experience in product design, specifically with significant involvement at the intersection of brand and product, such as developing campaigns, brand systems, or large-scale brand-driven features.
• A portfolio that showcases exceptional visual design skills and a broad range of work encompassing brand identity, user interfaces, and culturally relevant design projects.
• Proven experience designing consumer products with extensive audiences, preferably within social media, entertainment, or culturally focused platforms.
• Demonstrated ability to translate broad brand strategies into successful, widely used product experiences.

Preferred Qualifications

• Experience employing AI tools to enhance or redesign workflows with measurable benefits such as improved efficiency or quality.
• Knowledge of brand measurement or brand health metrics and how design decisions impact brand perception.
• Track record of elevating brand-aware design practices within a larger product design organization.
• Comfort operating in fast-paced environments driven by cultural events and external timing (e.g., album releases, holidays) rather than traditional sprint cycles.
• Experience applying responsible and ethical AI practices, including risk assessment, bias mitigation, and quality assurance.
• Ongoing engagement with emerging AI technologies and skills such as prompt engineering and agent orchestration.

Additional Information about Meta

Meta is pioneering technologies that facilitate global connection and community growth, evolving beyond traditional platforms into immersive realities including augmented and virtual experiences. Joining Meta means contributing to shaping a future that transcends current digital boundaries.

Meta is an Equal Employment Opportunity and Affirmative Action employer committed to diversity and inclusion. We respect all applicants regardless of race, gender, religion, age, disability, veteran status, or any other legally protected characteristics. We also provide accommodations for candidates with disabilities throughout the hiring process.

Compensation and Benefits

The annual salary range for this role is $201,000 to $278,000, excluding bonuses, equity awards, and other benefits. Final compensation depends on the individual's skills, qualifications, experience, and location. Meta offers comprehensive benefits alongside competitive pay.