Influencer Marketing Manager

Role Overview

The Influencer Marketing Manager is responsible for formulating and executing strategic influencer marketing campaigns that elevate brand visibility on platforms like YouTube, Instagram, TikTok, and podcasts. This role functions as the primary strategist, overseeing brand partnerships to align with broader marketing objectives, ensuring campaigns are impactful and yield measurable growth.

Key Responsibilities

• Lead client engagements by providing expert guidance on influencer campaign strategies.
• Develop innovative, data-informed approaches to amplify brand presence across social media and influencer channels.
• Continuously analyze performance data, industry trends, and platform insights to optimize influencer collaborations.

Candidate Profile

• Possesses over five years of experience in influencer marketing, digital marketing, or media partnerships with proven strategic leadership.
• Exhibits strong client management skills and the aptitude to lead strategic discussions and recommendations.
• Maintains deep familiarity with influencer marketing platforms including YouTube, Instagram, TikTok, and podcasts.
• Utilizes a data-driven approach to evaluate performance metrics and iteratively enhance campaigns.
• Prepared for occasional travel related to client meetings, team gatherings, and industry events.
• Demonstrates creative and critical thinking to uncover new avenues for brand expansion in influencer marketing.
• Employs solid analytical capabilities to interpret data, identify emerging trends, and craft clear strategic guidance.
• Communicates fluently in English with strong presentation skills suitable for client and team interactions.
• Proficient with Google Workspace, Microsoft Office, and project management tools such as Trello.
• Capable of working autonomously and collaboratively within a fully remote, U.S.-based team environment.