Influencer Marketing Executive - Scouting

About the Company

Join a prominent Indian multinational company specializing in fast-moving consumer goods (FMCG), committed to market leadership and innovation.

Role Overview and Responsibilities

• Identify and engage suitable influencers, content creators, and models of all genders across Instagram, YouTube, and emerging digital platforms to support brand initiatives.
• Assess potential creators for alignment with brand values, focusing on audience relevance, interaction metrics, and quality of content produced.
• Stay informed about digital media trends and emerging talents to ensure the brand's influence remains current and impactful.
• Organize and maintain a comprehensive and up-to-date database comprising key information about influencers to streamline campaign processes.
• Collaborate closely with the Influencer Marketing team to facilitate onboarding, maintain communication, and guarantee timely delivery of campaign objectives.
• Provide curated influencer profiles and detailed insights to aid strategic campaign planning and execution.

Candidate Requirements

• Between zero and two years of practical experience in influencer marketing or performance marketing, especially emphasizing influencer identification and outreach efforts.
• A solid grasp of the influencer marketing environment, including knowledge of platforms, trending content, and industry best practices.
• Experience working directly with influencers, including outreach and activities related to brand promotion, is preferred.
• Demonstrated enthusiasm to learn and progress within long-term roles in influencer or performance marketing fields.
• Ability to thrive in a dynamic, youthful, and cooperative work environment.
• Educational background comprising a bachelor's degree in marketing, business management, mass media, or related disciplines.