Head of Social

About the Role

The Attention Seeker is an organic social media agency focusing on creating engaging entertainment rather than advertisements. We transform brands into content that audiences willingly engage with, evidenced by our 1.4 million followers across our own channels and 1.2 billion organic views achieved for clients without paid promotion. We are appointing a Head of Social to establish social media as a dedicated discipline within our firm, acting as the lead for strategy and execution.

Key Responsibilities

• Develop and implement overarching social media strategies tailored to each brand’s business challenges, audience insights, and cultural trends.
• Manage social media planning including content cadence, platform selection, scheduling, and establishing consistent, repeatable content formats carrying the brand narrative weekly.
• Oversee creative social content production that captivates audiences, shapes culture, and builds brand identity through compelling, thumb-stopping social media assets.
• Measure and own social media performance metrics along with detailed reporting to ensure effectiveness and growth.
• Serve as the primary social media expert and trusted voice for client engagements.
• Maintain active involvement with social media platforms and wider social media ecosystem to advocate and champion the company’s social media initiatives.
• Lead, mentor, and expand the social media, community management, and communications teams.

Candidate Profile

• Deep cultural awareness with the ability to analyze why content resonates beyond surface trends.
• Strong production and operational skills, capable of creating scalable, repeatable social media content frameworks.
• Extensive and current knowledge of all major social media platforms.
• Confident thought leader with a distinct point of view and the capacity to challenge existing ideas constructively.
• Highly ambitious with a desire to develop the leading social media offering globally.

Indicators of Success

• Clear, effective, and repeatable social plans and content formats are established across all major brands.
• Social media performance metrics show significant engagement and growth backed by transparent data.
• Formation and growth of a recognizable social media team celebrated within the industry.

Additional Information

This position is based onsite in Auckland, New Zealand, offering a salary range of $140,000 to $180,000 annually.