Head of SEO

About GEDU Global

GEDU Global is a prominent education conglomerate managing a wide range of global education brands, covering higher education, online learning, and professional development across various regions. Their core mission is to enhance lives by delivering accessible and top-quality education worldwide.

Role Overview

The organization seeks an experienced and strategic Head of SEO to spearhead organic growth initiatives for all GEDU Global brands. This senior leadership position demands formulating and implementing a comprehensive enterprise-level SEO strategy that advances multi-brand, multi-market business ambitions. Expertise in SEO within education, as well as mastery of AI-driven search optimization, is essential. The role involves cross-functional collaboration with international teams to boost student recruitment, brand exposure, and revenue growth via organic channels.

Key Responsibilities

• Design, lead, and implement a unified global SEO strategy in line with business, marketing, and enrollment targets across all brands.
• Create consistent SEO frameworks and governance standards while accommodating brand-specific adaptations.
• Establish, monitor, and optimize SEO KPIs such as organic traffic, ranking positions, lead generation, conversion rates, and overall ROI at both brand and group scales.
• Champion SEO approaches tailored to AI-powered search and emerging technologies like Google SGE, ChatGPT, and other AI content platforms.
• Enhance content effectiveness for AI-influenced results, semantic search, and shifting user intent dynamics.
• Maintain awareness and adapt to search algorithm developments and new trends to secure the organization's organic prominence.
• Conduct and guide technical SEO audits ensuring optimal site health, crawlability, indexing, speed, and mobile-friendly design across multiple websites.
• Work closely with product, IT, and development teams to embed SEO fundamentals within website architecture, CMS, and structured data frameworks.
• Lead comprehensive keyword research and intent mapping covering various regions, educational programs, and target audiences including students, parents, and professionals.
• Collaborate with global content and branding teams to produce SEO-focused, quality educational materials that enhance visibility and conversions.
• Implement backlink and digital PR strategies aimed at acquiring authoritative, education-focused references, and managing brand reputation across search platforms.
• Integrate SEO campaigns with student acquisition and conversion optimization efforts, refining landing pages and user pathways to maximize organic leads.
• Coordinate local SEO tactics for applicable geographical locations and campuses.
• Utilize analytics platforms like Google Analytics, Search Console, SEMrush, and Ahrefs to evaluate and report SEO performance to executive stakeholders.
• Perform competitive and market analyses to uncover new growth avenues across global regions and brands.
• Lead and grow a skilled SEO team, encouraging innovation and continuous learning.
• Serve as the principal SEO expert liaising with senior management and cross-department partners.

Required Qualifications and Experience

• Between 14 and 16 years of SEO experience, including over 5 years in senior leadership roles preferably in the education or ed-tech sectors.
• Extensive experience managing SEO across multiple brands, regions, or markets.
• In-depth knowledge of technical, on-page, off-page, and content-driven SEO growth techniques.
• Robust understanding of AI-enhanced SEO and emerging search landscape.
• Advanced skills with SEO and analytics software and platforms.
• Proven ability to influence senior leaders and navigate complex cross-functional projects.

Preferred Credentials

• Experience with global or multi-campus educational institutions.
• Familiarity with international SEO, multilingual, and multi-region optimizations.
• Background in online education, higher education, or ed-tech environments.
• Technical education background such as MCA, BCA, or Engineering, with knowledge of coding and web technologies.