Head of SEO & AEO

About N4 Studio

N4 Studio stands as the premier global agency partner for Webflow, operating with a team of approximately 60 professionals spread across New Zealand, Australia, the UK, and the US, complemented by a global network of contractors. The agency specializes in designing and developing Webflow-based solutions for clients worldwide, including ongoing retainer services focused on SEO, Answer Engine Optimization (AEO), Conversion Rate Optimization (CRO), and site performance improvements. SEO and AEO represent rapidly expanding segments within the company, prompting significant investment in this area.

Role Overview

This position offers a unique blend of leadership and hands-on responsibilities. The Head of SEO & AEO will direct the overall SEO and AEO strategy across client engagements while actively engaging in detailed work such as conducting audits, performing keyword research, addressing technical issues, collaborating directly with developers, and supporting migration activities. The role manages two direct reports—one based in Auckland handling retainer accounts, and another offshore focusing on migrations. The focus area is SEO and AEO related to CMS platforms, specifically Webflow, excluding e-commerce SEO.

Key Responsibilities

• Define and implement strategic direction for SEO and AEO initiatives across client portfolios, ensuring effective execution beyond theoretical planning.
• Conduct thorough SEO audits, keyword research, and technical SEO tasks personally, as well as guide developers and designers on required actions.
• Drive growth and development of the SEO/AEO retainer services by identifying opportunities to expand scope or improve delivery methods.
• Lead and manage a small team of two direct reports, shaping the organizational structure as the SEO/AEO team expands.
• Revamp client reporting processes and internal workflows, incorporating AI tools that genuinely improve efficiency.
• Select and operate appropriate tools for tracking brand visibility within AI-powered answer engines, translating data into actionable insights for clients.
• Serve as the primary resource throughout the company for SEO/AEO-related expertise and training, enhancing team capabilities.
• Support sales efforts by advising on the SEO/AEO scope during pitches and occasionally participating in client conversations.
• Continuously refine the packaging and delivery of SEO/AEO retainer offerings to align with client needs and market trends.
• Oversee and ensure smooth Webflow migration and launch processes, reviewing offshore team outputs and providing hands-on assistance when necessary.
• Enhance early-stage project strategy workshops to improve keyword research and consistency across new initiatives.

Desired Qualifications and Experience

• Demonstrated solid experience in SEO with genuine practical knowledge of AEO beyond superficial buzzwords.
• Ability and willingness to engage directly with technical SEO tasks such as audits and keyword research rather than solely delegating.
• Proven track record managing or mentoring small teams, with skills in directing developers and designers on SEO-related technical and on-page changes.
• Regular use of AI tools (e.g., ChatGPT, Claude, or Perplexity) integrated into daily work, along with familiarity with AEO monitoring platforms such as Profound, Otterly.ai, Peec AI, or AthenaHQ.
• Comprehensive proficiency with core SEO tools including Ahrefs or Semrush, Screaming Frog, Google Analytics 4, Google Search Console, and reporting solutions like Looker Studio.
• Experience or strong enthusiasm for working with Webflow or other contemporary CMS platforms.
• Basic familiarity with analytics and tracking setup (GA4, Google Tag Manager, dashboard interpretation) is advantageous, even if not directly responsible for implementation.