Head of Sales (m/w/d)

Position Overview

You will be responsible for both the strategic design and operational establishment of our sales organization, focusing on building scalable sales frameworks. Your mission involves creating a modern, data-driven sales division that fosters sustainable growth through acquiring new customers, developing existing accounts, and streamlining processes. The role impacts revenue growth, market positioning, and assembling a high-performing sales team. It requires blending strategy with hands-on execution, managing through clear goals and KPIs, and fostering continuous advancement of people and processes.

Key Responsibilities

• Develop and execute an overarching sales strategy.
• Identify and cultivate new customer segments while expanding current client opportunities.
• Formulate go-to-market, cross-selling, and account management approaches.
• Build, lead, and enhance the sales and marketing teams.
• Establish objectives, organizational structures, and performance tracking systems.
• Coach teams to develop a results-oriented sales culture.
• Implement scalable sales processes and funnels.
• Manage essential KPIs, sales forecasts, and revenue planning.
• Improve conversion rates, pipeline health, and sales effectiveness.
• Develop strategic client relationships and conduct market and competitor analyses.
• Collaborate closely with executive leadership, product management, and customer success teams.

Requirements

• Several years' experience as a Sales Director, Sales Manager, or Head of Sales within B2B environments.
• Proven track record in establishing and scaling sales organizations.
• Expertise in new customer acquisition, account development, cross- and upselling strategies.
• Proficiency in KPI-driven sales management, forecasting, and CRM systems.
• Leadership experience in building and mentoring sales teams.

Preferred Qualifications

• Experience selling digital products, software, or services.
• Background in SaaS, platform, or technology sectors.
• Familiarity with contemporary sales methodologies.
• Knowledge of marketing automation and revenue operations.

Work Style and Mindset

• Entrepreneurial mindset with strong personal accountability.
• Strong focus on closing deals and executing plans.
• Leadership qualities with a coaching approach.
• Data-driven orientation and commitment to high quality.
• Excellent communication skills; persuasive and reliable.

About FLH DIGITAL

FLH DIGITAL is a well-established company holding a leading and stable market position in marketing services within the retail grocery sector. We focus on innovation and sustainable growth, currently progressing to the next phase by launching new software and service offerings, entering additional market segments, and expanding internationally. We aim to enhance the visibility of small and medium-sized enterprises effectively, sustainably, and on a scalable basis.