Head of Sales & Marketing

Role Overview

PERCUP is expanding its business-to-business division and requires an active commercial leader to fully manage it. The position involves generating new leads and managing accounts in hotels, restaurants, and cafés throughout the UAE and GCC. Responsibilities include leading hospitality activations, tastings, events, and trade marketing activities, while collaborating closely with operations and partnerships teams. The Head of Sales & Marketing will build and nurture the sales pipeline, achieve realistic sales objectives, and grow the team over time. Reporting is directly to the Founder.

Key Responsibilities

• Establish and develop the B2B and HORECA division from scratch, meeting sales targets as agreed.
• Identify prospects, present, negotiate, close deals, and expand client accounts within the UAE and GCC hospitality sector.
• Coordinate and lead hospitality activations, tastings, events, and trade marketing initiatives.
• Work closely with operations and partnership teams to ensure flawless execution across accounts.

Candidate Profile

• Demonstrated success in B2B sales within HORECA, F&B, or hospitality sectors in the UAE or GCC, accompanied by an established professional network.
• Proficient at opening and closing deals, possessing strong commercial acumen, negotiation skills, and marketing insights.
• Entrepreneurial, hands-on, and team-oriented approach.
• Possession of a UAE licence and Arabic language skills are advantageous.

Compensation and Benefits

• Competitive base salary complemented by commissions.
• Annual performance bonus.
• Employment visa provisions.
• Medical insurance coverage.
• Annual flight ticket home.