Head of Revenue

About Martell Group

The Martell Group is dedicated to cultivating impactful people, brands, and ventures. With a focus on Media, B2B SaaS, and AI, the company combines audience engagement, operational expertise, and execution to launch scalable products and empower ambitious leaders.

Founded by serial entrepreneur and investor Dan Martell, known for investments in Udemy, Intercom, and Unbounce, the organization prioritizes leadership, growth, and simplicity, seeking team members who share these values.

Applicants to Martell Group are considered for all current openings across the entire group, enhancing opportunities for placement.

Role Overview

We are seeking an experienced senior leader to take full ownership of all revenue and monetization processes for Martell Media. This role involves managing the entire revenue funnel—from initial engagement to repeat sales—including acquisition, event sales, renewals, and expansion efforts.

The role demands deep expertise in digital sales with a focus on chat, SMS, and email channels. The candidate must be skilled in digital sales psychology, asynchronous closing, and establishing operational rhythms for predictability. The position includes managing setters, closers, and client success teams, working closely with Demand Generation and Creative leadership to ensure traffic, messaging, and positioning align with revenue goals.

Key Responsibilities

• Lead all revenue operations encompassing offer strategy, pricing, forecasting, and management of the entire marketing-qualified-lead (MQL) to close pipeline including renewals and expansions.
• Build and manage a cohesive, high-performing team of setters, closers, and client success professionals, setting clear KPIs and accountability structures.
• Design and deliver training initiatives, skill development programs, and coaching frameworks to enhance communication, objection handling, and conversion effectiveness.
• Collaborate with Demand Generation and Creative teams to align marketing, messaging, sales funnels, and monetization.
• Ensure strategic clarity for both launch periods and ongoing evergreen sales cycles, maintaining aligned and predictable revenue forecasts.
• Oversee chat-based selling systems (chat, SMS, email), improving conversion rates by refining scripts, objection handling, offers, and messaging based on actual interaction data.
• Develop and maintain dashboards tracking key sales metrics such as lead response time, win rates, sales velocity, revenue per lead, and forecasting accuracy.
• Implement coaching and performance review processes to uphold high standards and sharpen team execution.
• Enhance all touchpoints in the revenue journey to improve trust and conversion, including follow-ups, decision triggers, payments, upgrades, and customer experience.
• Design and optimize monetization strategies to grow initial, expansion, and long-term customer revenue through upgrade paths, cross-sells, and reactivation campaigns.
• Lead pricing strategies and offer positioning during launches to maximize demand and revenue.
• Analyze buyer behavior and lifecycle data to reduce friction and improve offer clarity throughout the customer journey.
• Establish scalable monetization models that convert attention into customers and foster long-term value across the product portfolio.

Candidate Profile

• Proven senior revenue leader experienced in managing high-value monetization, offer strategy, and revenue operations.
• Expertise in digital selling exclusively through chat, SMS, and email channels, with mastery of asynchronous sales closure.
• Strong understanding of key revenue metrics including MQL to close rates, win rates, revenue per lead, sales velocity, and forecasting accuracy.
• Capable leader of high-performing revenue teams across setters, closers, and client success.
• Hands-on operator who can improve scripts, diagnose funnel issues, optimize sales sequences, and directly develop the team.
• Demonstrated success in boosting conversion rates, enhancing monetization, and scaling revenue systems.
• Results-driven with high judgment, able to work quickly, set high expectations, and be accountable for comprehensive revenue outcomes.

Success Indicators in the First 120 Days

• Establish clear revenue pathways aligned with annual and long-term strategic objectives.
• Implement a fully functioning revenue system across setters, closers, and client success with clear KPIs and accountability.
• Deliver measurable improvements in lead-to-close conversion rates and consistent revenue per lead performance.
• Refine offers, pricing, and positioning frameworks in concert with demand generation for maximum clarity and revenue impact.
• Improve sales funnel effectiveness through disciplined iteration of messaging, scripts, sequences, and decision-making points.
• Deploy monetization strategies that enhance new revenue, expansion, and recurring income.
• Optimize chat, SMS, and email sales interfaces for clarity, promptness, and higher conversion.
• Build a predictable and unified revenue cadence across product launches and continuous evergreen sales cycles, with reliable forecasting and transparency.

Additional Details

Salary: 350000 CAD annually

Location: Kelowna, British Columbia, Canada (In-office only)