Head of Retail, International Growth, Large Customer Sales, EMEA

About the role

This position sits within Google’s Large Customer Sales organization and focuses on guiding major retail clients across EMEA through international growth opportunities. The role combines strategic sales leadership, market expansion, customer partnership, and operational change in a fast-moving, AI-enabled advertising environment.

The successful candidate will work closely with executive stakeholders, internal cross-functional teams, and large brands to shape commercial strategy, improve sales execution, and deliver measurable business outcomes across multiple countries.

Google uses a total compensation approach for this role. In Ireland, the target package includes a base salary of €156000 to €160000, a 75% bonus target, equity, and benefits. Pay is determined by job-related skills, experience, and relevant education or training.

Minimum qualifications

• A bachelor’s degree or an equivalent level of practical experience.
• At least 13 years of experience in commercial growth roles, including leadership in sales or marketing.
• Background in shaping commercial strategy for the retail sector across several international markets.
• Experience managing a sales team or developing sales talent.

Preferred qualifications

• Experience building and delivering multi-market strategies in partnership with senior cross-functional leaders.
• Working knowledge of AI tools used in sales settings to strengthen pipeline management and improve meeting productivity.
• Demonstrated success in driving operating-model changes, capability transfers, or organizational transformation across multiple regions.
• Strong understanding of the media ecosystem and Google advertising products, including Search, Video, and Mobile, with the ability to coach teams on global offerings.
• Comfort working through ambiguity, interpreting data, adapting messaging to political nuance, and influencing senior stakeholders in a matrixed environment.

Role overview

Google’s advertising solutions help businesses of all sizes grow in a rapidly changing market. In this role, you will combine a customer-first mindset with commercial leadership to help major retail advertisers unlock new opportunities. You will partner with sellers and executives, move quickly through change, and help shape the future of advertising in the AI era.

The Large Customer Sales team works with the world’s leading brands and agencies, helping them navigate industry shifts and unlock stronger performance through Google’s advertising products across Search, YouTube, Measurement, and more. This role offers the chance to influence high-impact strategies and deliver results that matter to both customers and Google.

Key responsibilities

• Set and deliver the long-range international strategy for the EMEA retail vertical, including resource allocation across EMEA and leadership of the annual planning cycle.
• Strengthen trading discipline and support transformational customers such as major US market entries or advanced Search and YouTube expansions to deliver significant quarterly international revenue and pipeline results.
• Lead the move to the new IGT operating model, working with Central and Cluster GTM teams to create a structured cross-EMEA prioritization of retail clients.
• Ensure cross-functional stakeholders meet high performance expectations while representing IGT in important EMEA retail and product discussions, including collaboration with teams inside and outside the Dublin hub.
• Improve frontline productivity by embedding AI-powered tools such as ConnectAI and Sales Assistant into everyday team workflows to surface insights and increase efficiency.

Additional information

Google is an equal opportunity workplace and affirmative action employer. Employment decisions are made without regard to race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or veteran status. The company also considers qualified applicants with criminal histories in line with legal requirements.

If you need a disability-related or special accommodation during the hiring process, you may request support through the applicant accommodations process.