Job description

Role Overview

Join a rapidly growing, fully remote digital marketing agency as the Head of Performance Marketing, where you'll take charge of leading and expanding the paid media division. This role combines strategic leadership with hands-on execution, perfect for professionals eager to remain actively involved in the work while fostering a skilled team.

Key Responsibilities

Develop and oversee performance marketing strategies focusing primarily on Paid Search (60%) and Paid Social (40%).
Maintain active involvement in core client accounts by managing strategy and supervising execution.
Recruit, mentor, and grow a high-achieving paid media team of 3 to 4 specialists over time.
Serve as the principal senior contact for important clients.
Drive campaign performance, maximize ROI, and continuously optimize marketing efforts.
Seek opportunities for business growth, including upselling and exploring new channels.
Establish and maintain advanced tracking, attribution, and reporting systems.

Experience and Skills Required

Minimum of seven years’ experience in performance marketing, ideally within an agency setting.
Expertise across all areas of Performance Marketing, emphasizing Paid Search platforms like Google Ads and Paid Social networks such as Meta, LinkedIn, and TikTok.
Data-driven approach with proficiency in analytics and tracking tools including GA4, Google Tag Manager, and various attribution models.
Experience managing multiple client accounts and consistently delivering demonstrable ROI.
Proven leadership ability to manage, mentor, and build successful teams.
Strong commercial acumen and confidence in client-facing roles.
Capability to balance direct involvement in campaigns with strategic oversight.