Head of Performance Marketing

About Nashie

Nashie is a brand creating the stylish collared, button-up UPF50+ swim shirts that offer sun protection without compromising aesthetics. Their versatile shirt transitions seamlessly from poolside to beach and even casual dining. Currently, Nashie operates a single Shopify Plus store catering to markets in Australia, the USA, and the UK, experiencing rapid growth across both sides of the Pacific.

Role Overview

This role involves taking ownership of the entire paid acquisition funnel, previously managed by the founder. This includes managing advertising spend across three international markets, overseeing creative content production, and handling the email marketing engine. The position requires hands-on involvement with Ads Manager daily and offers significant growth potential within a fast-expanding company.

Key Responsibilities

• Manage end-to-end paid acquisition efforts, concentrating primarily on Meta ads with Google Ads as a secondary channel, operating across Australia, the US, and UK markets.
• Supervise the creative team including a video editor and graphic designer; coordinate with UGC creators and production partners to maintain a constant flow of authentic ads based on real customers and creatives.
• Oversee product content including planning and executing product photoshoots, managing product photography, and optimizing product detail pages for better conversion through improved imagery, copy, and layout.
• Handle email marketing campaigns and automated flows using Klaviyo across all operational markets.
• Scale advertising spend efficiently by targeting clear CPA and contribution margin goals; continuously prune underperforming campaigns to maximize spend effectiveness.
• Continuously enhance post-click experiences through landing page optimization and conversion rate improvements.
• Experiment with new advertising channels, rigorously evaluating their performance before deciding to scale or discontinue.
• Provide weekly performance reports directly to the founder, ensuring transparency and data-driven decisions.
• Manage advertising budgets seasonally across hemispheres to align spend with market demand, shifting focus as Australian seasons cool and American seasons heat up.

Candidate Profile

• Minimum of 4 years experience managing paid acquisition for direct-to-consumer ecommerce brands, preferably in apparel.
• Proven track record of scaling Meta ad accounts to sizable and profitable spend levels; strong expertise in Google Ads.
• Hands-on campaign builder and operator rather than agency manager.
• Daily integration of AI tools into workflow, continuously exploring innovative AI applications.
• Fluency with Klaviyo and Shopify platforms.
• Excellent creative judgment in selecting effective UGC content for advertising.
• Strong understanding of key business metrics such as MER, CPA, AOV, and contribution margin.
• Desire to work closely within a founder-led lean team where individual impact is immediate and measurable.

Bonus Skills

• Experience with TikTok advertising.
• Exposure to the US market.
• Background in photography or creative production.
• Familiarity with SQL and BigQuery.

Benefits and Compensation

• Complete ownership of an established and expanding marketing channel.
• Direct communication lines with the founder allowing rapid decision-making.
• Salary range between $130,000 and $150,000 plus superannuation.
• Option for hybrid or fully remote work depending on location and experience.
• Autonomy and creative freedom to develop outstanding advertising campaigns.

Additional Information

Nashie is at a pivotal growth stage, offering a unique opportunity for someone whose contributions will substantially influence the company's future. The role demands a motivated, organized individual who thrives under deadlines and enjoys visible impact.

Application Process

Applicants are requested to submit a resume accompanied by a brief cover letter. The cover letter should outline the applicant's current use of AI in their daily routine and share insights or opinions on the effectiveness and challenges of Meta advertising.