Head of Performance Marketing

About Fresha

Fresha is an AI-driven operating system built for the global beauty, wellness, and self-care sector. It supports businesses ranging from salons and barbers to spas, medspas, fitness studios, and health practices.

Used by millions of consumers and businesses around the world, Fresha serves more than 140,000 businesses and 450,000 stylists and professionals globally, and has processed over 1 billion appointments so far. The company is based in London, United Kingdom, and operates 15 offices across North America, EMEA, and APAC.

Through its marketplace, Fresha helps consumers find, book, and pay for beauty and wellness services with local providers. At the same time, its all-in-one platform gives businesses and professionals the tools to manage operations through business software and financial technology solutions.

The ecosystem is designed to help merchants run smoothly by supporting appointment scheduling, point-of-sale, customer record management, marketing automation, loyalty, inventory for beauty products, and team administration. The consumer marketplace also helps partner businesses grow revenue through online bookings and automated marketing, with mobile apps and integrations with major technology platforms such as Instagram, Facebook, and Google.

Role Overview

Fresha is a leading global marketplace in beauty and wellness and is scaling quickly. With performance marketing now managed fully in-house, the company is hiring a Head of Performance Marketing to lead acquisition strategy across both B2B and B2C.

This role owns paid search and paid social strategy and involves guiding a growing internal team to deliver data-led, scalable growth. You will work closely with Marketing, Data, Design, and Commercial teams to improve spend efficiency, creative performance, and funnel conversion, with the goal of increasing ROI and lifetime value across priority markets.

Key Responsibilities

• Direct and grow Fresha’s global performance marketing strategy across paid search channels such as Google, YouTube, and Bing, as well as paid social platforms including Meta, TikTok, Snapchat, and Pinterest.
• Lead, coach, and develop the in-house team so acquisition and ROI goals are met for both B2B and B2C campaigns.
• Plan, forecast, and fine-tune budgets across regions and channels to drive efficient growth.
• Work with Data and Analytics teams to create dashboards, track CAC, LTV, and ROAS, and continuously improve performance.
• Partner with Design and Influencer Marketing teams to create strong campaign creative and messaging.
• Share performance updates and strategic insights with senior stakeholders to shape investment and growth decisions.
• Spot and evaluate new growth opportunities across platforms, markets, and audience groups.

Requirements

• 7 to 8 years of experience in performance marketing, with strong practical expertise in paid search and paid social.
• Proven background managing large-scale campaigns in fast-moving, analytics-driven environments across B2B and/or B2C.
• Strong capability in analysis and reporting, including working knowledge of Google Analytics and Google Tag Manager.
• Clear experience leading teams and working effectively across departments.
• Confident presenter who can communicate insights and recommendations to C-suite leaders.
• Creative mindset, proactive approach, and strong motivation to create measurable impact.

Inclusive Workforce

Fresha aims to build a workplace where people from all backgrounds feel respected, included, and able to contribute fully to the company’s mission and goals. Every applicant is considered fairly.

The company does not discriminate on the basis of race, colour, religion, sex, sexual orientation, age, marital status, gender identity, national origin, disability, or any other legally protected characteristic applicable in the candidate’s location.

If you need any accessibility support during the interview process or after joining, Fresha encourages you to share those needs so appropriate support can be provided.

Hiring Process Note

Artificial intelligence tools may be used to assist parts of the hiring process, such as reviewing applications, analysing resumes, or checking responses for inconsistencies or verification signals. These tools support the recruitment team but do not replace human judgment, and final hiring decisions are made by people. If you want more details about how your data is processed, you can contact the company.