Head of Marketing

About Pockyt

Pockyt is creating an AI-native platform designed to facilitate seamless global money transfers. Our solution empowers merchants to accept payments worldwide, send funds internationally, and manage their money using Global Virtual Accounts and stablecoins. Our ambition extends beyond just payment processing — we're building the infrastructure that enables money to move freely, instantly, and autonomously across borders, similar to how information travels on the internet.

We serve a wide range of clients, from sophisticated enterprises managing complex multi-currency operations to innovative AI-driven startups, including solo unicorn entrepreneurs shaping the global economy. Our unified platform offers a single integration, consolidated account management, and comprehensive transaction tracking. Looking ahead, we aim to develop a financial layer that AI agents can transact on natively, enabling automated orchestration, optimization, and reconciliation of funds without manual bottlenecks.

Our mission is to eliminate friction in global commerce. We are not merely building a typical payment platform; instead, we are crafting the foundational operating system for how value circulates in a borderless, agent-driven economy.

Role Overview

We are looking for our inaugural Head of Marketing to lead and shape the growth engine at the forefront of Pockyt’s expansion, overseeing brand awareness, market positioning, and demand generation, seamlessly integrating these efforts with sales and retention functions.

This role is unique in that you will be crafting both the brand identity and the customer acquisition funnel from the ground up. Our core advantage lies in offering solutions for complex, underserved cross-border payment flows that many competitors avoid, giving us a distinct market edge. Your responsibility will be to articulate that differentiation into a compelling market story that drives demand sales can close and Customer Success can nurture.

Reporting directly to the CEO, you will be a pivotal figure in the go-to-market strategy, owning top-of-funnel awareness and demand generation, managing qualified lead transfer to the Partnerships sales team via clear Service Level Agreements, and collaborating with Customer Success to convert customers into advocates and opportunities for expansion. Marketing here encompasses the entire customer lifecycle — from initial interaction through to advocacy.

Key Responsibilities

• Develop and own Pockyt's positioning and brand narrative that highlights the company’s specialization in complex, unconventional cross-border money flows suited for an agent-based economy; ensure consistent messaging across the website, content, and all buyer touchpoints.
• Establish and lead the demand generation engine using channels such as SEO/GEO, thought leadership, data-driven merchant content, vertical-specific landing pages, paid social campaigns, targeted outreach, PR initiatives, and events. Manage channel mix and measure outcomes.
• Define and manage the pipeline handoff process to the Sales team, including qualification criteria and SLAs, ensuring demand converts efficiently into pipeline without leakage. Be accountable for both sourced and influenced pipeline metrics.
• Support the sales function by providing relevant collateral, presentation decks, vertical narratives, and competitive insights that shorten sales cycles and support complex deal closures.
• Collaborate with Customer Success on lifecycle marketing efforts including case studies, customer references, advocacy programs, and expansion campaigns that promote retention and revenue growth.
• Implement marketing attribution and reporting systems that transparently display sourced, influenced, and cost metrics; regularly report funnel health to executives with clear, data-driven insights.
• Build and scale the marketing function from a hands-on individual contributor role to leading a team, managing agencies and contractors as necessary.
• Promote AI-native marketing methodologies by integrating agentic and AI-assisted processes across content creation, research, and campaign management to maximize efficiency and output.
• Conduct market intelligence activities to understand customers, competitors, and cross-border payments trends; leverage insights to refine positioning and advise Product, Sales, and executive leadership on strategy.
• Serve as a central hub connecting Sales/Partnerships, Customer Success, Product teams, and the executive leadership to align messaging, pipeline, and overall market strategy.

Candidate Profile

• Over 8 years of experience in B2B marketing, including at least 3 years leading demand generation or comprehensive funnel marketing, preferably with knowledge of payments, fintech, or infrastructure/API products.
• Proven capability to personally drive pipeline growth, both sourced and influenced, beyond just executing marketing programs.
• Expertise in the modern demand generation stack including SEO/GEO, content marketing, paid social, lifecycle marketing, outreach, and event marketing, with an ability to discern the highest-impact channels for sophisticated B2B audiences.
• Strong skills in positioning and narrative development, capable of translating complex, technical solutions into clear and compelling messages for business buyers.
• Data-driven with a strong grasp of attribution models, confident in leveraging dashboards and metrics to validate marketing impact.
• A builder and operator mindset: hands-on today with the vision and skills to establish a scalable marketing organization tomorrow.
• Exemplary communication abilities, setting high standards for written and verbal company messaging.

Additional Advantages

• Experience within cross-border payments, digital wallets, or alternative payment ecosystems.
• Background in marketing to both enterprise platforms and developer/startup segments.
• Experience with public brand building and driving founder-led or executive thought leadership.
• Bilingual proficiency in English and Chinese, or experience marketing to US and Greater China markets.
• Interest and enthusiasm for applying AI-driven and agentic marketing strategies to run an efficient, impactful team.

Why Join Pockyt?

• The opportunity to shape both narrative and metrics as the company’s first marketing leader, reporting to the CEO and building the function from scratch.
• Engage with a compelling, differentiated story in a market where most providers are retreating, leveraging a real defensible moat.
• Own the entire customer journey from brand awareness through to loyal advocacy, fully integrated with Sales and Customer Success.
• Join a pioneering company at the crossroads of AI and global payments with opportunities to expand your scope as the business grows.
• Competitive compensation including performance bonuses, employer-paid health insurance, 401(k) matching, and unlimited paid time off.