Head of Marketing (m/w/d)

About plusserver

plusserver is a leading German cloud provider delivering the Digitalization Platform "Made in Germany." We have developed the first German enterprise open source cloud powered by our four data centers located in Hamburg, Düsseldorf, and Cologne. For over 25 years, we have supported businesses and public clients with IT modernization through innovative cloud services, hosting, and colocation. Our driving force is digital sovereignty, designed, built, and operated with true passion for IT.

Your Role

As the Head of Marketing at our Cologne-Porz office, you will be responsible for devising and steering plusserver's positioning as a trailblazer for digital sovereignty and cloud infrastructure. This includes shaping our presence in press, events, and online channels.

You will create impactful campaigns and demand-generation initiatives to generate leads and aid in acquiring new customers. Continuous development of our positioning, value proposition, and messaging ensures consistent and differentiating communication across all platforms.

By collaborating closely with sales and product management, you will develop and enhance go-to-market strategies and tailor sales enablement concepts to target groups.

You will lead the marketing team focused on content, performance marketing, and event management, overseeing agencies and external partners with clear priorities.

Using KPI dashboards, you will monitor marketing effectiveness and implement measures for ongoing improvements.

Your Profile

• At least 10 years of experience in B2B marketing, preferably in IT, cloud, software, or service provider sectors, with several years in leadership positions.
• A successful academic background focusing on marketing, communications, business, or media.
• Proven expertise in creating positioning, messaging, and go-to-market strategies and collaborating intimately with sales and product teams.
• Entrepreneurial mindset, high standards of quality, and readiness to take responsibility.
• A data-driven approach: KPIs, conversion rates, and ROI are integral to your decision-making.
• Excellent proficiency in German and English.

We understand that you may not meet every requirement perfectly. However, if you bring the right mix of enthusiasm and commitment, we can achieve great things together.

What We Offer

plusserver provides the opportunity to regularly engage with the latest IT technologies and continuously enhance your expertise while developing solutions for our customers and shaping our systems.

You can expect a modern workplace with a collaborative atmosphere, a casual culture, and straightforward team interactions. Additional benefits include:

• Hybrid working options, allowing occasional home office days.
• A well-structured onboarding process for your new responsibilities.
• Well-equipped workplaces with convenient connections and free parking.
• Access to further education through Udemy and tailored training courses, individually or in teams.
• Company events such as breakfast gatherings and relaxed after-work barbecues.
• Ability to use our cloud services privately.
• Other benefits including 30 vacation days, Urban Sports Club membership, discounts via corporate benefits programs, and JobRad bike leasing through "Lease a Bike."

Contact

For any questions, you may reach out to Alex by phone at +49 2203 10457436 or via email at alexander.kiendzinski@plusserver.com.