Head of Marketing

About Kilimanjaro Live

Kilimanjaro Live ranks among the UK's premier live entertainment firms, curating exceptional experiences spanning live music, comedy, theatre, spoken word, and various events. The company seeks an innovative, digitally savvy, and operationally proficient Head of Marketing to guide the marketing division, nurture strong promoter and artist partnerships, and deliver impactful campaigns aimed at audience growth and revenue enhancement.

Role Overview

This leadership position oversees the entire marketing function, guaranteeing high standards in executing shows, tours, and projects. Responsibilities include pioneering digital advancements, instilling structure and discipline within the team, and building a high-achieving and empowered marketing group.

Candidate Profile

• Exhibits a supportive and coaching leadership style that empowers team members
• Expert in delegation, staff development, and clarifying roles
• Able to define clear vision, structure teams effectively, and enforce accountability while avoiding micromanagement
• Possesses exceptional organizational skills with meticulous attention to detail
• Experienced in managing a process-oriented marketing workflow, prioritizing tasks, and handling multiple fast-paced campaigns concurrently
• Dependable, consistent, and proficient in creating and sharing comprehensive plans
• Extensive expertise in digital acquisition channels including paid social media, search engine marketing, retargeting, SEO, CRM, SMS, and automation
• Strong analytical skills with the ability to interpret attribution, optimize campaigns, and create dashboards for actionable insights
• Hands-on experience or supervision in managing digital performance campaigns and openness to emerging digital platforms
• Exemplary relationship management skills with promoters, agents, artists, and internal teams, ensuring transparent and proactive communications
• 8 to 12+ years in marketing within entertainment or live events sectors, particularly UK live music preferred
• Proven track record overseeing multi-channel marketing campaigns that yield significant commercial success
• Experience managing agencies and contractors effectively

Key Responsibilities

• Formulate and execute innovative marketing strategies focused on driving ticket sales and expanding audiences
• Embed a digital-first philosophy in all marketing campaigns
• Lead long-term strategic planning and foster ongoing innovation and development within the marketing department
• Provide inspirational leadership to the marketing team by setting clear objectives and fostering accountability, creativity, and collaboration
• Design scalable operating models suitable for a high-output marketing environment
• Manage comprehensive campaign lifecycles including planning, execution, optimization, and post-campaign analysis
• Deliver timely, accurate marketing plans and budget reports to promoters ensuring consistent brand integrity across all materials
• Accelerate digital growth through paid media optimization and innovative digital techniques
• Develop and maintain analytical dashboards and frameworks to support real-time campaign adjustments
• Ensure CRM, email marketing, and automation tools effectively boost customer conversion and engagement
• Serve as the main marketing liaison for promoters, agents, artists, managers, and senior internal stakeholders, cultivating strong cross-functional collaborations
• Oversee marketing financials including departmental budgets and promoter marketing profit and loss statements, applying commercial rigor
• Select, brief, evaluate, and manage marketing agencies to maximize efficiency and ROI
• Implement and continually refine marketing processes, workflows, calendars, and reporting structures

Application Process

Interested candidates should submit their CV and cover letter to the provided company contact.