Head of Marketing

About the Role

We are pioneering an advanced photobiomodulation light therapy technology designed to enhance cognitive function, recovery, resilience, and sustained brain wellbeing. Trusted by top longevity clinics and partnered with prestigious research institutions including Mater Hospital, University of Texas Dallas, and Buffalo, our products serve clinicians, elite athletes, entrepreneurs, and health innovators demanding science-driven solutions.

Having confirmed product-market fit and built a talented team, we seek a visionary to develop a comprehensive marketing engine that will propel our growth to the next level.

Key Responsibilities

• Lead end-to-end marketing operations with the goal of building a predictable and scalable revenue engine.
• Manage an existing skilled team—including roles specializing in growth, content, design, video editing, and web support—and unify them into a high-performance growth-driven unit.
• Oversee marketing strategy, forecasting, budget allocation, and revenue outcomes.
• Develop and execute a full-funnel growth approach encompassing paid acquisition, lifecycle marketing, content creation, conversion rate optimization, partnerships, and organic channels.
• Enhance brand positioning and messaging to clearly communicate competitive advantages in all campaigns.
• Establish detailed reporting systems for metrics such as Customer Acquisition Cost (CAC), Marketing Efficiency Ratio (MER), Return on Ad Spend (ROAS), Lifetime Value (LTV), contribution margin, retention, and revenue.
• Foster a culture of experimentation by implementing systematic testing, measurement, and rapid iteration.
• Identify bottlenecks and growth constraints; devise and implement strategic solutions.
• Collaborate closely with Product, Sales, Customer Success, and founders to ensure commercial alignment.
• Recruit and nurture top-tier marketing professionals to fill capability gaps.
• Remain actively involved in both high-level analytics and hands-on marketing activities such as dashboard review, attribution analysis, landing page development, and conversion funnel optimization.

Candidate Profile

The ideal candidate is inquisitive, commercially savvy, and data-driven. They excel in making informed decisions amidst uncertainty by validating hypotheses through testing and data analysis.

This individual is comfortable challenging the status quo, asking critical questions, and elevating the performance standards of their team and organization.

• Proven track record leading or building growth from approximately $2M to over $10M Annual Recurring Revenue (ARR) within direct-to-consumer or e-commerce environments.
• Experience in scaling premium or high-value consumer products, preferably in health, wellness, longevity, or medical technology sectors.
• Comprehensive expertise across customer acquisition funnels—paid media, lifecycle marketing, conversion rate optimization, attribution, email marketing, and content strategy.
• Strong commercial and financial insight, with experience managing budgets and marketing profitability metrics.
• Proficiency in creating dashboards and utilizing data to support quick and confident decision-making.
• Demonstrated leadership skills in building and guiding high-performance marketing teams.
• Bias towards execution: skilled in building, testing, measuring, improving, and iterating marketing initiatives.

Why Join Us?

This role offers direct collaboration with company founders and the ability to significantly influence the company’s strategic trajectory.

Enjoy the freedom to redesign marketing processes, introduce optimized systems, question assumptions, and build a globally scalable growth engine.

Your work will advance the adoption of evidence-based brain health technology that can positively impact millions of lives globally through improved conversions, retention, efficiency, and customer acquisition.

Compensation and Working Conditions

• Competitive base salary complemented by attractive performance-based incentives.
• Fully remote-first work culture.
• Direct access to leadership and strategic decision-making discussions.
• Opportunity to establish and lead a world-class marketing organization.
• Engagement with a mission that delivers scientific and societal benefits beyond hype.
• Participation in one of healthcare and human performance's fastest-expanding sectors.