Head of Marketing

Role Overview

We are seeking a Head of Marketing based in the Netherlands to lead a global marketing strategy for a rapidly expanding tech company. This position entails strategic ownership across the entire marketing funnel—from demand generation and content planning to brand expansion and revenue growth.

The role blends strategic leadership, creative narrative crafting, data-informed experimentation, and the use of advanced AI marketing technologies. You will direct brand engagement via organic channels, founder-driven marketing, partnerships, and multi-platform campaigns in a fully remote international setting. Substantial autonomy and authority to develop scalable marketing systems are provided.

Core Responsibilities

• Define and implement comprehensive marketing strategies encompassing demand creation, capture, brand expansion, and sales impact.
• Lead multi-channel inbound marketing efforts including SEO/GEO, social media, email campaigns, content syndication, community building, and performance marketing.
• Develop channel-specific plans to attract, educate, engage, convert, and retain target audiences.
• Design scalable content frameworks rooted in storytelling techniques, audience psychology, diverse media, and performance data.
• Enhance organic visibility through content strategies optimized for changing search patterns and AI-powered discovery methods.
• Initiate founder-led marketing activities such as leveraging professional networks, podcasts, speaking engagements, and earned media.
• Employ AI agents, automation tools, and workflow systems to boost marketing efficiency and accelerate growth projects.
• Collaborate with Product and Partnerships teams to create impactful go-to-market campaigns stemming from product launches and integrations.
• Establish robust marketing processes, performance metrics, and continuous campaign optimization systems.
• Manage and mentor marketing teams, coordinating internally and with external collaborators.
• Use analytics and experimental approaches to uncover growth opportunities, improve conversion rates, and maximize marketing ROI.

Candidate Requirements

• Minimum of 8 years experience in B2B SaaS demand generation, inbound, or growth marketing roles.
• Proven track record managing marketing teams within fast-growing technology companies.
• Ability to generate measurable revenue through integrated, multi-channel marketing campaigns.
• Strong leadership, communication, and storytelling skills combined with analytical decision-making.
• Deep knowledge of SEO/GEO, content marketing, organic growth, and audience development strategies.
• Proficiency with marketing automation and analytics platforms such as HubSpot, Google Analytics 4, and Google Tag Manager.
• Experience working with CMS platforms and basic HTML/CSS principles is highly valued.
• Familiarity with AI technologies, AI agents, and automation workflows like Claude, n8n, or Zapier is desirable.
• Data-driven mindset with a history of conducting experiments, tracking performance, and scaling successful tactics.
• Ability to balance strategic planning with active participation in execution.
• High adaptability and ownership, comfortable in remote, fast-paced environments.

Benefits and Work Environment

• Fully remote role permitting work from anywhere in Europe.
• Competitive salary with stock options included.
• Wellness reimbursement covering gym and health expenses.
• Flexible work-from-anywhere allowance up to 4 weeks annually.
• Generous vacation allowance complemented by extra duvet and mental health days.
• Opportunities to lead impactful marketing projects with substantial autonomy.
• A collaborative international culture focused on innovation, growth, and continuous learning.