Head of Marketing

About the Role

This position is for a Head of Marketing based in Switzerland, offered by a partner company managing applications and recruitment. The role provides the opportunity to lead a worldwide marketing strategy and drive growth in a rapidly expanding technology business. The successful candidate will oversee the entire marketing lifecycle, including demand generation, content strategy, brand growth, and generating revenue impact. This position blends strategic leadership with creative storytelling, data-guided experimentation, and cutting-edge AI-driven marketing methods.

Operating in a remote, international context, the role requires defining marketing strategies and establishing scalable systems. It's ideal for a seasoned marketing professional passionate about innovation, achieving measurable growth, and developing high-performing marketing teams.

Key Responsibilities

• Define and implement the overall marketing vision covering demand creation, brand expansion, and revenue growth.
• Design and execute multi-channel inbound marketing campaigns utilizing SEO/GEO, social media, email, content syndication, community engagement, and performance marketing.
• Create tailored strategies for each channel to attract, engage, educate, acquire, and retain targeted customer groups.
• Develop scalable content frameworks leveraging storytelling, audience psychology, diverse multimedia formats, and performance analytics.
• Enhance organic visibility through content strategies optimized for evolving search and AI-based discovery tools.
• Lead founder-led marketing efforts across professional networks, podcasts, speaking engagements, and earned media.
• Utilize AI agents, automation tools, and workflow systems to boost marketing efficiency and accelerate growth initiatives.
• Collaborate with Product and Partnerships teams to convert product launches and collaborations into effective go-to-market campaigns.
• Establish marketing operations, performance benchmarks, and measurement frameworks to continuously enhance campaign effectiveness.
• Lead and mentor marketing teams, aligning efforts with internal stakeholders and external collaborators.
• Apply analytics and experimental approaches to identify growth opportunities, improve conversion rates, and maximize marketing outcomes.

Candidate Requirements

• Minimum of 8 years’ experience in B2B SaaS demand generation, inbound marketing, growth marketing, or related disciplines.
• Demonstrated leadership in managing marketing teams within fast-growing technology companies.
• Proven track record of generating measurable revenue impact through integrated multi-channel marketing strategies.
• Superior leadership capabilities in managing teams, cross-functional projects, and external partnerships.
• Excellent communication and storytelling skills combining creative insight with data-informed decisions.
• Strong expertise in SEO/GEO practices, content marketing, organic growth tactics, and audience building.
• Proficiency with marketing automation and analytics platforms such as HubSpot, Google Analytics 4, and Google Tag Manager.
• Preferred experience with website CMS tools and fundamental HTML/CSS skills.
• Experience leveraging AI tools, agents, and workflow automation platforms such as Claude, n8n, or Zapier.
• Data-focused mindset with a record of experimental marketing, performance measurement, and scaling effective initiatives.
• Ability to strategize at a high level while executing hands-on marketing tasks.
• Strong ownership qualities, adaptive to change, and able to excel in a dynamic remote work setting.

Benefits and Perks

• Fully remote role with the option to work from anywhere across Europe.
• Competitive pay paired with stock unit incentives.
• Reimbursement support for wellness, including gym memberships and health-related expenses.
• Flexible work-from-anywhere arrangement for up to four weeks annually.
• A generous vacation allowance.
• Extra leave days designated for rest, including duvet and mental health days.
• Opportunity to lead impactful marketing projects with significant autonomy and ownership.
• A collaborative, international atmosphere emphasizing innovation, growth, and experimentation.