Head of Marketing

About the Role

AgeMate is seeking a dynamic Head of Marketing to lead and shape the full spectrum of our brand marketing efforts. This senior leadership position offers the opportunity to influence the strategic direction of the company, overseeing brand strategy, creative execution, public relations, partnerships, events, content creation, and campaign management.

Key Responsibilities

• Enhance and expand AgeMate's visual identity, brand voice, and maintain consistency across all customer interaction points.
• Conceptualize and execute marketing campaigns from initial idea development through to launch and post-campaign analysis.
• Lead and mentor a marketing team of six, including three direct reports responsible for Meta, Influencer, and Social Media management.
• Establish and monitor brand health indicators, measure share of voice, and connect marketing investments directly to business performance.
• Balance hands-on creative direction—such as overseeing photo shoots—with agency management to ensure alignment with your vision.
• Drive and nurture brand partnerships that positively transform public perceptions of AgeMate.
• Leverage expertise in digital advertising and stay current with creative trends tailored to various platforms.

Candidate Profile

• Proven leadership experience in building and growing in-house marketing teams.
• Demonstrated success in crafting or revamping consumer brands that deeply resonate with audiences.
• Keen insight into performance marketing complemented by strong brand awareness, with ability to link paid marketing efforts to brand goals.
• Outstanding written communication skills to define and uphold AgeMate's brand tone and messaging standards.
• Commercially focused mindset capable of relating brand initiatives to measurable business outcomes.
• Experience collaborating with marketing agencies, maintaining high standards and fostering cooperative relationships.
• Genuine interest in health, longevity, or wellness sectors.
• Preferred but not required: experience producing impactful traditional marketing content such as TV commercials and billboards.

Why Join AgeMate?

• Contribute to improving the lives of seniors by connecting them with meaningful products.
• Join a small but impactful team where your decisions have real influence on company growth.
• Enjoy office amenities including a golf simulator, complimentary Tuesday breakfasts, and a basketball court.