Head of Marketing

About the Role

Join a pioneering early-stage startup creating self-evolving websites through generative AI, massive data pipelines, and innovative experimentation. As Head of Marketing, you will shape the company's marketing DNA while steering strategy and guiding a growing team in a fast-moving environment backed by top investors. This role offers founder-level autonomy with strong organizational support.

Key Responsibilities

• Lead the comprehensive marketing strategy including positioning, messaging, branding, demand generation, and growth initiatives.
• Develop and refine the brand voice to differentiate the company within the competitive AI and eCommerce space.
• Create and manage a forward-looking go-to-market (GTM) calendar to coordinate campaigns and initiatives.
• Craft and maintain the GTM narrative, ensuring collaboration and alignment among sales, customer success, and product teams.
• Decide participation in conferences and industry events to maximize pipeline generation.
• Manage and mentor a Marketing Manager with clear goal-setting and strategic guidance.
• Establish prioritization frameworks and roadmaps to support team scaling.
• Oversee content creation, transforming ideas, customer stories, and market insights into momentum-building materials.
• Lead demand generation efforts across paid advertising, performance marketing, funnel optimization, and experimentation.
• Balance strategic vision with hands-on execution, ensuring seamless operational delivery.

Who You Are

• A versatile marketer and leader with over 7 years of marketing experience, preferably in SaaS, B2B, or eCommerce startups.
• Experienced in building and scaling marketing functions using strategic roadmaps and proactive planning.
• Skilled in managing and nurturing individual contributors, fostering growth and development.
• In-depth knowledge of content marketing, branding, performance marketing, and demand generation techniques.
• Strong aptitude for simplifying and compellingly communicating complex products through effective positioning and messaging.
• Proficient in executing paid channel campaigns (Google, Facebook, LinkedIn) with a performance optimization focus.
• Results-driven mindset focusing on measurable business outcomes such as pipeline, customer acquisition costs, and conversion rates.
• Adaptable, combining strategic thinking with a practical, hands-on approach when necessary.
• Excellent communicator capable of aligning founders, marketing, and GTM teams under a unified narrative.

Measures of Success

• Establish the company as a leader in AI-enabled experimentation and growth.
• Transform marketing into a reliable and scalable driver of pipeline and revenue.
• Develop a marketing team culture marked by clarity, speed, and strong ownership.
• Ensure content, campaigns, and events consistently engage prospects and generate high-quality conversations and opportunities.

Culture Values

• Curiosity and continuous growth through challenging assumptions and seeking mastery.
• Humility and hands-on collaboration without hierarchy.
• Strong ownership focusing on impactful outcomes rather than merely delivering tasks.
• Transparent communication and accountability, even during challenges.
• Agility to move rapidly, experiment, and pivot when necessary.
• Entrepreneurial spirit promoting idea generation and collective ownership.
• Positive and supportive environment acknowledging wins and embracing startup dynamics.

Benefits and Perks

• Competitive salary package.
• Equity ownership granting a meaningful stake in success.
• Comprehensive health insurance covering medical, dental, and vision for employee and family.
• Unlimited paid time off with trust-based usage.
• Tax-advantaged commuter and parking benefits.
• Office-based work culture with four days per week in Midtown Manhattan.
• Direct collaboration with founding leadership enabling immediate and career-defining impact.
• Complimentary One Medical membership.
• 401(k) retirement plan.