Head of Marketing

About the Role

A prominent software solutions provider based in Dublin is seeking an experienced Head of Marketing to join their team on a permanent full-time basis. This leadership position requires developing and executing comprehensive marketing strategies that synchronize with the company’s growth ambitions and market potential.

Key Responsibilities

• Formulate and implement overarching marketing plans aligned with business growth and market opportunities.
• Lead diverse marketing teams specializing in product marketing, digital channels, brand management, and demand generation.
• Manage global product launch campaigns and go-to-market efforts aimed at boosting brand awareness, user adoption, and revenue.
• Create and optimize integrated lead generation initiatives utilizing both digital and traditional marketing channels to enhance pipeline development.
• Collaborate with senior executives and teams across sales, product, and operations to create commercially focused marketing programs.
• Maintain brand consistency through oversight of messaging, content, events, and communication across all marketing platforms.
• Foster strong relationships with clients, stakeholders, and external collaborators ensuring marketing generates measurable business outcomes.
• Track and analyze campaign performances, market trends, customer feedback, and competitors to continually enhance marketing efficacy.

Candidate Profile

• At least 10 years of marketing experience with leadership roles in a B2B SaaS or software environment.
• A proven track record in designing and implementing strategic marketing and demand generation campaigns that drive tangible commercial growth.
• Experience in successfully managing global product launches and executing go-to-market plans.
• Expertise in digital marketing, lead generation, brand building, content creation, and campaign performance optimization.
• Strong leadership skills with experience in mentoring and developing high-achieving marketing teams.
• Excellent ability to manage stakeholders, influence executive decisions, and work collaboratively with various departments.
• Competence in analyzing marketing data and leveraging customer insights for strategic decision-making.
• Possesses a Bachelor's degree in Marketing, Business Administration, or a related discipline; advanced qualifications are an advantage.

Additional Information

The opportunity is based on-site in Dublin with a hybrid working structure. The role is permanent and full-time within a well-established consultancy specializing in recruitment across Ireland, the UK, and Europe.