Head of Marketing

About Think & Grow

Think & Grow is a global growth advisory established in 2015, headquartered in Melbourne and operating across more than 30 cities worldwide. Known for offering a comprehensive Growth Stack combining strategy, technology, and talent, the company has supported over 650 technology companies worldwide, filled over 500 leadership roles, and delivered services in 22 countries. Their clientele includes industry leaders such as AWS, Stripe, Snowflake, Canva, Xero, Spotify, and Harrison.ai.

Role Overview

We are seeking a seasoned and strategic marketing leader to manage brand and performance marketing across the entire customer journey funnel. This role will begin as a contract position with the intention of transitioning into a permanent senior leadership role.

Key Responsibilities

• Develop and execute marketing strategies encompassing brand awareness, performance marketing, and customer lifecycle initiatives.
• Lead a core team of five full-time marketers alongside additional contract professionals focused on production and digital marketing efforts.
• Fully manage the marketing budget with accountability for maximizing return on investment.
• Enhance brand visibility through diverse channels such as CTV/BVOD, YouTube, programmatic advertising, public relations, partnerships, and organic social media, while leveraging paid search, paid social, and SEO to drive demand conversion.
• Oversee lifecycle marketing and customer retention strategies.
• Implement rigorous reporting and measurement practices within the marketing function.
• Assume a hands-on player-coach role, especially during the contract phase, fostering a high-performing team culture.

Success Metrics

• Achieving measurable improvements in customer acquisition costs and overall marketing efficiency.
• Enhancing customer retention rates and lifecycle marketing effectiveness.
• Building and maintaining a capable, motivated marketing team.
• Delivering brand campaigns and marketing outputs that reflect clear strategy and quality execution.

Candidate Profile

• Minimum of eight years in senior marketing leadership roles managing multi-channel budgets and sizeable teams.
• Balanced expertise in brand positioning and performance marketing without overemphasizing one at the expense of the other.
• A proactive leader who embraces a hands-on approach within a lean team environment.
• Experience with AI-driven marketing techniques and tools.

Additional Information

This position is offered initially on a contract basis to allow mutual evaluation of fit, with strong prospects for conversion to a permanent role. The position is available immediately or soon to start for candidates currently concluding other commitments.