Head of Marketing

About EasyPOS

EasyPOS is a cloud-based, modern point-of-sale and invoicing platform designed to help businesses streamline sales tracking, inventory management, and digital receipt issuing through an integrated and user-friendly interface. The system enhances tax compliance and simplifies day-to-day business operations, assisting companies of different scales in maintaining accurate records while staying aligned with regulatory demands. As the company continues to grow, it presents opportunities for professionals to contribute to innovations in product development and market growth within a technology-driven ecosystem.

Role Overview

The Head of Marketing will be responsible for spearheading the creation and implementation of EasyPOS's comprehensive marketing plan, safeguarding brand consistency, and driving expansion across multiple channels. Situated onsite in Addis Ababa, Ethiopia, this full-time role demands oversight of marketing campaigns, budget management, and synchronizing marketing efforts with sales goals and overarching business priorities.

Key Responsibilities

• Conduct thorough market research to identify customer segments and industry trends.
• Design and execute go-to-market strategies aligned with business objectives.
• Collaborate with product, sales, and leadership teams to ensure unified marketing initiatives.
• Manage public relations to uphold and enhance the brand reputation.
• Develop strategic partnerships to broaden market reach.
• Lead and guide digital marketing and content development efforts.
• Analyze marketing performance metrics to improve campaign effectiveness and brand positioning.

Qualifications and Skills

• Proficient in market planning and marketing management for developing effective strategies.
• Strong market research skills for interpreting customer needs and competitive landscapes.
• Experience in sales and public relations to foster revenue growth and positive brand presence.
• Proven leadership in managing marketing teams, ideally within SaaS, POS, or tech-driven enterprises.
• Competence in budgeting, ROI measurement, and employing data-driven insights for decision making.
• Outstanding communication, presentation, and stakeholder engagement skills.
• Bachelor's degree in Marketing, Business, Communications, or related disciplines; higher qualifications preferred.
• Experience engaging with emerging markets and familiarity with Ethiopia’s business ecosystem are advantageous.