Head of Growth and Marketing

About the Role

JSW Sports seeks a dynamic Head of Growth and Marketing to spearhead brand development, audience expansion, and commercial results across its growing sports ecosystem. This role is central to transforming marketing efforts into a powerful growth driver, delivering measurable improvements in brand recognition, audience engagement, and revenue generation. The position is based in Mumbai and reports directly to the CEO.

Key Verticals

• Olympic Program, Franchises, and Athletes
• New Business Ventures
• Goods & Apparel, Academies, Commercial & Content Agency, Sports Tourism

Responsibilities

• Develop and nurture strong, distinct brands for JSW Sports, including teams, athletes, intellectual properties, and emerging business areas.
• Manage brand architecture, positioning, consumer insights, integrated marketing strategies, annual plans, and measure marketing effectiveness.
• Drive marketing as a growth engine to boost customer acquisition, conversion, retention, and revenue streams in collaboration with business and vertical heads.
• Oversee the IP portfolio's P&L aligned with India's sports landscape and strategic priorities, creating innovative brand-led solutions combining media, consumer insights, and investments.
• Lead digital, content, social media, CRM, performance marketing, and data-driven audience growth and monetization initiatives.
• Partner with content business teams to expand content-led ventures, media properties, and commercialization opportunities.

Key Deliverables

• Full ownership of P&L for intellectual properties portfolio
• Attain measurable growth in audience size, customer base, and revenues
• Establish pioneering and successful sports brands
• Build marketing-driven growth mechanisms for current and emerging business units
• Create commercially valuable brand solutions and experiential marketing outcomes
• Enhance marketing ROI and effectiveness

Qualifications and Experience

• Over 10 years in marketing and growth leadership roles, preferably within sports, media, entertainment, consumer goods, digital, or high-growth sectors.
• Demonstrated expertise in brand-building and generating tangible business growth with a strong grasp of content, digital platforms, audience growth strategies, performance marketing, consumer insights, and commercial partnerships.
• Proven experience leading high-performing, cross-functional teams with a blend of brand thinking, growth orientation, commercial acumen, and entrepreneurial execution skills.
• Hands-on experience managing integrated marketing efforts, including online/offline channels such as performance marketing, social media, ATL/BTL campaigns, brand marketing, partnerships, experiential marketing, and community engagement.