Business Analyst I - Growth Marketing

About WHOOP

WHOOP is dedicated to enhancing human performance and longevity by providing members with deeper insights into their bodies and daily patterns, enabling them to achieve higher levels of performance.

Job Overview

We are looking for an entry-level Business Analyst to join the Growth Analytics team, responsible for delivering comprehensive analysis and insights that optimize member acquisition through performance marketing channels. This position is well-suited for early-career professionals eager to develop a solid analytical skillset, collaborate closely with Growth Marketing peers, and understand data-driven decision-making in paid media strategies that scale growth.

Key Responsibilities

• Evaluate the effectiveness of campaigns across paid marketing platforms including search, social, display, and affiliate networks by analyzing data segmented by geography, platform, and audience to identify trends and actionable insights.
• Collaborate with the Growth Marketing team to interpret media performance metrics, answer essential business questions, and offer data-based recommendations for campaign optimization and budget planning.
• Support the design, implementation, and analysis of marketing experiments such as incrementality testing and platform lift studies to measure the impact of growth initiatives.
• Develop and maintain reliable data sets, dashboards, and regular reports to consistently track marketing effectiveness and subscriber acquisition efficiency across paid channels.
• Convert analytical findings into straightforward, practical suggestions by spotting performance patterns, opportunities for growth, and areas requiring further analysis under guidance from senior staff.

Qualifications

• Bachelor's degree in Statistics, Economics, Business, Data Science, Marketing, or related quantitative disciplines.
• 1 to 2 years of relevant professional experience as a Business Analyst or similar analytic role; significant internships or academic projects will also be considered.
• Competence in writing SQL queries or capability to quickly learn SQL.
• Experience with data visualization software such as Looker, Tableau, or comparable BI tools.
• Familiarity with digital marketing, paid media, or performance marketing analytics.
• A strong analytical mindset paired with problem-solving abilities to translate complex data into actionable business insights.
• Excellent communication skills, meticulous attention to detail, and a team-oriented approach with an openness to learning, iteration, and feedback.
• Dedication to incorporating AI tools in daily tasks, ensuring AI-assisted work meets high standards equivalent to personal contributions.

Additional Information

The role is based onsite at WHOOP's office in Boston, MA. Candidates must be willing to relocate if they are not currently local. WHOOP encourages applications from candidates who may not meet every criterion but possess a strong character and willingness to grow. The company is committed to diversity, equity, and inclusion, and is an Equal Opportunity Employer, participating in E-Verify to confirm employment eligibility.

Compensation

The annual salary range for this position in the U.S. is between $85,000 and $110,000. Salaries are calibrated based on role, level, and location, with individual compensation reflecting an employee's skills, experience, performance, and education or training. This base pay is supplemented by benefits and a significant equity package that aligns employees with the long-term growth of WHOOP. Compensation packages may be adjusted over time in line with market and organizational changes.