Head of Growth

Overview

Join a rapidly expanding consumer technology company poised for significant scale, with clear strategic direction and strong commercial momentum. As the Head of Growth, you will spearhead the growth initiatives for a business rising to new heights, responsible for expanding customer acquisition, enhancing retention, and attracting high-value customers.

Role and Responsibilities

• Lead the comprehensive paid media strategy and its scaling across various stages including brand awareness, mid-funnel, programmatic, and emerging channels while managing budget allocation and spend efficiency.
• Discover, experiment with, and validate novel acquisition channels to diversify current marketing mix without compromising customer quality as expenditure grows.
• Develop and implement a fast-paced creative testing program, transforming performance analytics and audience insights into effective briefs, collaborating closely with brand and creative teams to rapidly scale successful concepts.
• Manage organic search optimization encompassing technical SEO, content strategy, and authority development, while directing the company’s approach to AI-driven search technologies such as Generative Engine Optimisation across platforms like Google AI Overviews, ChatGPT, and Perplexity.
• Take commercial ownership of the entire conversion funnel, working with Product teams on landing page optimization, onboarding process improvements, and checkout performance enhancement.
• Be accountable for overall digital revenue performance, maintaining full profit and loss transparency and defining key performance indicators that drive commercial success.
• Create detailed growth forecasting models to guide investment choices and strategic planning at the board level, delivering concise commercial performance reports to senior leadership and the board.

Qualifications and Requirements

• Demonstrated success in growing a direct-to-consumer (DTC), subscription-based, or consumer technology brand through paid acquisition and conversion strategies; prior experience as Head of Growth or Head of Performance Marketing is preferred.
• Hands-on experience managing multi-channel paid media budgets with a strong understanding of unit economics and impactful metrics.
• Advanced knowledge of search engine optimization and an enthusiastic interest in the evolving realm of AI-powered search including Generative Engine Optimisation.
• Proven leadership skills in managing and building high-performing growth or performance marketing teams.
• Strong analytical capabilities paired with creative insight, able to translate complex data into clear business narratives for executive audiences.
• Thrives in environments demanding high autonomy and accountability, with the ability to both drive and adapt to business velocity.

Additional Information

• Employment type: Permanent, full-time
• Location: London area with hybrid work pattern (3 days on-site, 2 days remote)
• Compensation: Base salary up to £120,000 with additional bonus and benefits details provided upon shortlisting
• This position reports to the Chief Marketing Officer (CMO)