Head of Go-to-Market - Thrive

About Sword Health and Thrive

Sword Health is pioneering AI-powered healthcare aimed at healing billions by integrating clinical expertise with advanced AI technology. Their approach eliminates traditional healthcare hurdles such as appointments and waiting rooms, making care more accessible. Expanding across multiple health domains, Sword has engaged over one million members worldwide who have completed upwards of 15 million AI-driven sessions, resulting in significant healthcare cost savings and backed by extensive clinical research and patents.

Thrive is Sword Health's flagship AI musculoskeletal solution combining licensed clinicians and AI to deliver personalized pain care at home. Featuring advanced technologies like vision AI and wearable integration, Thrive offers continuous, adaptive treatment accessible via smartphone or dedicated devices.

Role Overview

The Head of Go-to-Market for Thrive holds a critical leadership position responsible for product marketing, competitive intelligence, and commercial enablement, reporting directly to the General Manager. This role aims to effectively communicate Thrive’s unique value proposition in a competitive MSK market by crafting compelling narratives, positioning, and support materials targeting various buyer segments worldwide.

Key Responsibilities

• Develop clear and differentiated messaging, positioning, and narratives tailored to distinct buyer personas including benefits leaders, HR, insurers, and consultants.
• Conduct proactive market and competitive intelligence to inform strategy and create evidence-based demos, ROI frameworks, and sales aids.
• Translate intelligence into actionable insights that influence product development and empower commercial teams with tools and training to handle competitive comparisons independently.

Candidate Expectations & Requirements

• At least seven years of experience in product marketing and go-to-market strategy with proven success owning positioning, strategy, and sales enablement.
• Strong collaboration skills demonstrated through partnership with sales and customer success teams.
• Proven capability in building competitive intelligence frameworks from the ground up.
• The ability to function effectively as an individual contributor with influence over commercial outcomes.
• Preferred location is the US, but exceptional global candidates are considered.
• Experience backgrounds from digital health companies with robust commercial functions or high-performing B2B SaaS companies are valued.
• Deep AI fluency and demonstrated application of AI tools to improve market research and strategic workflows.

What is Not Suitable

• Candidates focused solely on demand generation, growth marketing without product marketing depth, or those with only brand and communications expertise.
• Sales professionals lacking clear product marketing and enablement ownership.
• Applicants with outdated GTM experience or from weaker commercial backgrounds regardless of domain knowledge.

Compensation and Benefits

The compensation package includes base salary, variable incentives, equity, and benefits such as comprehensive health plans, financial advisory services, life insurance, PTO, parental leave, 401(k), flexible hours, and remote-first work environment.

Eligibility and Legal Notices

Applicants must be authorized to work in the United States as visa sponsorship is not available. Sword Health adheres to all federal and state civil rights laws ensuring non-discrimination in hiring and employment practices. The company uses AI technologies to assist in the recruitment process while final hiring decisions are made by humans.