Head of Go-To-Market

About Popfly

Popfly is a pioneering platform providing foundational infrastructure for the creator economy, focused on seamless collaboration and authentic partnerships between adventure creators and leading brands like GoPro and Smith Optics. Our platform facilitates discovery, collaboration, workflow management, and revenue tracking for creators and brands alike. We are growing rapidly, supported by outstanding customers and investors, and offer significant opportunities for impactful contributions.

Role Overview

We seek a Head of Go-To-Market & Revenue to accelerate execution and growth of our revenue engine. This is a unique opportunity for an operator who combines a passion for sales with expertise in building effective GTM strategies. The role involves partnering with marketing, sales, product, and engineering teams to optimize the customer journey and scale our sales processes. Reporting directly to the Founder/CEO, this position will manage daily sales operations, enabling leadership to focus on broader strategy, and establish a strong foundation for future growth.

Responsibilities

• Lead from the front by actively engaging in sales activities including demos, negotiation, and deal closures.
• Design and implement scalable sales strategies, systems, and processes transforming founder-led efforts into a dependable revenue engine.
• Manage and deeply understand the sales pipeline, develop forecasting accuracy, and maintain transparent communication across the company on revenue progress and improvements.
• Mentor and elevate the performance of two sales professionals, fostering a high-caliber sales organization.
• Collaborate cross-functionally with Marketing, Product, Engineering, and Executive leadership to identify and resolve customer friction points and incorporate market feedback into company enhancements.
• Continuously experiment and refine messaging, pricing, sales processes, and GTM tactics to optimize performance.

Candidate Profile

• Minimum of 5 years’ proven high-performance experience in sales, go-to-market, or growth marketing roles within SaaS, technology, or high-growth environments.
• Strong understanding of SaaS business models, network effects, and revenue scaling methodologies.
• Highly action-oriented with a strong bias for swift and effective execution.
• Exceptional communication skills and proven ability to lead and work across multiple teams.
• Aptitude to operate strategically while remaining hands-on and detail-focused.
• Interest or background related to the outdoors, creator economy, or social commerce is beneficial.

Compensation and Benefits

• Annual base salary ranging from $125,000 to $165,000.
• On-target earnings exceeding $250,000 including a lucrative, uncapped commission plan.
• Unlimited paid time off to support work-life balance and personal recharge.
• Flexible healthcare benefits allowing customized reimbursement plans.
• Provision of premium tools and resources to enable high performance.
• A lean, agile, and high-performing team culture with high ownership and low bureaucracy.
• Adventure cash to support personal exploration and travel.
• Office located in modern Costa Mesa, close to the beach.
• Opportunity to earn significant equity through exceptional performance and sustained contributions.

Equal Opportunity

Popfly is committed to fostering diversity and inclusion, providing an equitable workplace for all employees.