Head of Global Marketing

About Fable & Mane

Fable & Mane is a fast-moving, contemporary haircare brand rooted in ancient Indian beauty traditions and built around high-performance ingredients. Founded by siblings Akash and Nikita Mehta, the brand has grown rapidly and become one of Sephora’s top-selling haircare names. The company values bold thinking, creativity, empathy, heritage, and an inclusive culture where people are encouraged to grow and contribute meaningfully.

This role is best suited to a senior marketing leader with strong beauty-industry experience. Only candidates with a proven background in senior marketing within beauty will be considered.

Role Summary

The Head of Global Marketing will own the worldwide brand and marketing direction for Fable & Mane, supporting growth, awareness, advocacy, and community across all customer touchpoints. The role partners closely with product development to influence portfolio decisions, innovation priorities, and brand positioning, while leading a connected 360-degree marketing approach spanning digital, retail, PR, influencer, and experiential activity. The ideal person combines strategic thinking with storytelling ability and a deep appreciation for beauty, culture, and conscious luxury.

Core Responsibilities

• Work with product development to shape the brand and product portfolio, including innovation focus, positioning, and key hero ranges.
• Turn the brand vision and heritage into practical marketing plans that strengthen differentiation, emotional connection, and growth.
• Track category and consumer trends to uncover whitespace opportunities and guide product planning.
• Maintain consistent brand expression across markets and channels, including storytelling, packaging, and content.
• Own the annual global marketing calendar, bringing together launches, seasonal campaigns, education, visual merchandising, and digital initiatives.
• Coordinate across creative, digital, retail, and education teams to create a seamless consumer experience.
• Collaborate with international retail partners on joint marketing programs and activations.
• Lead communications and content strategy across owned, earned, and paid channels, including website, CRM, social media, PR, and influencer activity.
• Partner with digital teams and creative agencies to improve campaign effectiveness and return on investment.
• Steer the global influencer and advocacy strategy to build stronger community engagement and brand affinity.
• Oversee PR narrative development, media events, and content production to keep messaging premium and consistent.
• Work with the eCommerce team to improve conversion, engagement, and retention.
• Lead experiential marketing initiatives such as pop-ups, retail takeovers, brand activations, and community events.
• Partner with creative, retail, and PR stakeholders to deliver memorable, multi-sensory brand experiences.
• Direct event concepts, partnerships, and delivery so that experiences reflect the brand’s heritage, purpose, and playful identity.
• Build, coach, and motivate a high-performing marketing team.
• Own marketing budgets and monitor campaign results to drive efficiency and return on investment.
• Present key brand and campaign performance metrics to leadership, along with insights and recommendations for improvement.

Experience and Qualifications

• Bachelor’s degree in Marketing, Business, or a related subject; a Master’s degree is preferred.
• At least 10 years of brand marketing experience in beauty, wellness, or luxury consumer goods.
• Demonstrated ability to lead end-to-end 360-degree campaigns from concept through delivery.
• Strong knowledge of the retail beauty market and digital channels.
• Experience collaborating with global teams and retail partners.
• Genuine enthusiasm for beauty, culture, and brand storytelling.

Additional Information

Employment is permanent and full-time. The role is based in New York with remote working available. The preferred start date is immediate.