Head of Expansion

Role overview

This position leads the company’s market growth agenda in Kampala, Uganda. The role is centered on spotting promising markets, shaping entry plans, coordinating cross-functional execution, and making sure expansion efforts are commercially sound and operationally manageable.

Key responsibilities

• Create and roll out strategic plans for entering new markets, including opportunity spotting, market sizing, and defining how the business should enter each market.
• Carry out detailed market and competitor studies to understand demand, customer behavior, rivalry, and the local regulatory setup.
• Evaluate and rank target markets using factors such as market volume, growth prospects, competitive pressure, and fit with company goals.
• Build and execute market-entry approaches covering segmentation, customer profiling, distribution planning, pricing, and promotional activities.
• Build and sustain working relationships with important stakeholders such as public agencies, trade bodies, distributors, suppliers, and strategic collaborators.
• Work closely with sales, product, operations, and finance teams to keep expansion initiatives aligned and well coordinated.
• Prepare and oversee expansion budgets, use resources efficiently, and monitor spending to keep execution cost-effective.
• Measure expansion performance, review progress against targets, and share regular status updates with senior leaders and other stakeholders.
• Spot potential risks and constraints tied to expansion, including compliance issues, operational limitations, and competitive risks, then help reduce their impact.
• Keep up to date with industry direction, best practices, and new technologies relevant to market expansion and business growth.

Requirements

• A bachelor’s degree in Business Administration, Marketing, Economics, or a similar discipline is required; a master’s degree is an added advantage.
• Experience in market expansion, business development, or a closely related function, with a strong record of supporting successful market entry and growth outcomes.
• Solid analytical ability, including practical knowledge of market research, competitor assessment, and financial analysis.
• Strong written and verbal communication skills, plus the ability to build effective relationships with internal colleagues, external partners, and industry stakeholders.
• Good project management capability, with the ability to juggle several priorities and initiatives at the same time.
• Ability to work both independently and as part of a team in a fast-moving, evolving environment.
• Prior exposure to international expansion work, including market entry planning, regulatory requirements, and cross-cultural coordination, is preferred.

Additional information

The source text includes a qualification line for experience, but the number of years is not specified.