Head of Ecommerce (US)

Role overview

This is a senior ecommerce leadership position based in Stockport, Manchester, with an office-based working arrangement. The role is focused on accelerating US growth by taking full ownership of online trading, strengthening the customer experience, and shaping a high-performing ecommerce operation across digital marketing, CRM, and onsite execution.

The position calls for a commercially minded, analytics-led leader who can balance revenue growth with customer retention, stock efficiency, and continuous platform improvement.

Ecommerce and trading

• Take responsibility for end-to-end ecommerce performance, with particular attention to conversion rate, average order value, and key onsite metrics.
• Direct trading activity around both new product launches and core stay-in-line ranges.
• Build and run ecommerce campaigns that improve revenue, sell-through, and inventory efficiency.
• Review trading and campaign outcomes and turn the findings into practical improvements.

Digital marketing leadership

• Oversee results across all major digital channels, including paid social, search, affiliates, and related performance media.
• Partner with the digital marketing team on strategy, testing, and channel growth.
• Keep marketing activity closely aligned with website performance and trading priorities.

CRM, loyalty, and customer growth

• Own and evolve the CRM and loyalty approach to strengthen engagement, repeat purchase behaviour, and customer lifetime value.
• Develop a community-focused customer experience strategy.
• Lead lifecycle marketing across email, SMS, and other retention touchpoints.

Subscription growth

• Lead the Beauty Box subscription offer and support its expansion.
• Improve acquisition, retention, and subscriber lifetime value.
• Introduce ideas and initiatives that help the subscription business scale and stand out.

Campaign and commercial planning

• Own ecommerce campaign planning across all major trading periods.
• Coordinate product, marketing, and ecommerce teams so launches are delivered with strong impact.
• Drive actions that improve sell-through across collections and product categories.

Platform and innovation

• Keep up to date with Shopify developments and the broader app ecosystem.
• Assess new tools, features, and integrations that could improve site experience and performance.
• Continuously refine the technology stack to support scale, innovation, and growth.

Leadership and team development

• Manage, coach, and grow a strong ecommerce team covering digital, CRM, and onsite activity.
• Set clear goals, KPIs, and development plans for team members.
• Encourage a culture of testing, performance, ownership, and accountability.
• Spot skills gaps and recruit strategically where the business needs additional capability.
• Work collaboratively with Marketing, Product, Brand, Retail, and Operations to ensure joined-up execution.

Experience and expertise

• Background in a senior ecommerce leadership role, ideally in beauty, DTC, or fast-growing retail.
• Strong commercial judgement and a clear track record of driving revenue growth.
• Solid understanding of performance marketing channels.
• Hands-on expertise in CRM, retention, and loyalty strategy.
• Comfort working with data, reporting, and performance analysis.
• Proven ability to lead and develop cross-functional teams.

Additional information

Location: Stockport, Manchester. The role is office based.