Head of Growth & Marketing

About Arro

Arro is an innovative fintech company striving to expand access to fair credit for all individuals. With over 160 million Americans underserved by traditional financial entities due to insufficient credit history, outdated assessment models, or prior financial difficulties, Arro utilizes credit access, financial education, behavioral science, and artificial intelligence to encourage sustained financial well-being. Supported by prominent backers from Chime, Square, Revolut, Step, and Brex, Arro is committed to creating inclusive credit opportunities.

Role Overview

We are looking for a dynamic marketing and growth executive to lead our growth initiatives. This role will be responsible for overseeing the entire growth process—from strategic planning to implementation—collaborating closely with executives to shape Arro’s customer acquisition, engagement, brand trust, revenue generation, and market leadership in credit building and financial health sectors. This is an extraordinary chance to influence a groundbreaking fintech brand and positively impact millions historically underserved by conventional financial services.

Key Responsibilities

• Develop and take ownership of Arro's comprehensive growth strategy, monitoring customer acquisition, activation, engagement, retention, and revenue enhancement.
• Create and implement multi-channel marketing campaigns including affiliate efforts, partnerships, lifecycle marketing, content creation, search engine optimization, public relations, referral programs, and paid advertising.
• Discover and amplify cost-effective, high-impact growth opportunities utilizing experimentation, strategic partnerships, community outreach, and innovative distribution methods.
• Define and refine Arro’s brand strategy, including its positioning, messaging, target customer profiles, and tone of voice.
• Produce and oversee compelling content tailored for web, emails, social media, videos, partners, and emerging platforms.
• Manage Arro’s social media activities and content approach across platforms such as LinkedIn, Instagram, TikTok, YouTube, Facebook, Reddit, and others.
• Develop and maintain affiliate, influencer, referral, and strategic partnership programs that contribute measurable growth outcomes.
• Execute lifecycle marketing initiatives to enhance onboarding, engagement, retention, and increase the lifetime value of customers.
• Increase Arro's visibility through media relations, thought leadership, speaking engagements, award submissions, and PR efforts.
• Lead marketing analytics, attribution, reporting, optimizing conversion rates, and growth experiments throughout the customer journey.
• Support key company priorities including investor communications, fundraising presentations, enterprise partnerships, and other strategic objectives as needed.

Qualifications

• Between 6 and 10+ years of professional experience in growth, marketing, product marketing, or customer acquisition within fintech, consumer technology, or fast-growing startup environments.
• Documented success in scaling customer growth while managing budgets tightly and focusing on return on investment.
• Comfortable engaging in high-level strategic discussions with company leadership as well as executing tactical marketing campaigns.
• Strong analytical skills, adept in data-driven decision making.
• Excellent storytelling abilities, communication skills, and capability to establish and promote brand identity.
• Expertise across diverse marketing fields including growth, lifecycle, product marketing, content creation, partnerships, social media, public relations, and analytics.
• Entrepreneurial mindset, resourceful, and motivated to build foundational initiatives from the ground up.
• Deep passion for financial inclusion and dedication to improving the financial well-being of consumers.