Head of Brand Marketing

About Salted

Salted is revolutionizing the restaurant industry by creating delivery-first brands that resonate deeply with modern consumers. As the largest group of its kind in the United States, Salted operates in over 20 cities across 10 states, developing healthier dining options that meet the desires of a new generation.

Role Overview

We are seeking a Head of Brand Marketing to spearhead the elevation of our brands into nationally recognized names, with a key focus on our flagship brand, Moonbowls. This role demands a creative visionary who excels at storytelling, brand building, and understanding cultural trends to forge lasting connections with customers.

Key Responsibilities

• Guide the development of brand identity and narratives, especially for Moonbowls, ensuring consistent messaging across all customer interactions.
• Collaborate with the CEO and R&D teams to integrate brand values into culinary offerings and capitalize on cultural and market trends.
• Manage the post-purchase customer experience to boost repeat orders and enhance lifetime value through retention programs, loyalty initiatives, and targeted campaigns.
• Design and implement strategies to launch brands in new markets, including social media outreach and community engagement.
• Pursue effective partnerships with digital influencers to strengthen community ties and brand advocacy.
• Oversee editorial strategy for all brand communications to encourage customer interaction and meet sales goals.
• Lead external communications to shape public perception through media relations and targeted messaging.
• Work closely with the CEO on strategic planning and thought leadership efforts.

Candidate Requirements

• Proven expertise in developing compelling brands that resonate and stand out.
• A builder mindset with strong passion for brand storytelling.
• Excellent verbal and written communication skills, with keen attention to detail.
• In-depth knowledge of customer behavior, cultural trends, and effective storytelling across multiple marketing channels.
• Successful track record launching innovative campaigns that drive revenue and build brand equity.
• Experience leading teams and collaborating across functions within an organization.
• Background in high-growth companies is a notable advantage.

Compensation and Benefits

Salary range: $150,000 to $220,000 annually.

• Comprehensive medical, dental, and vision insurance plans.
• 401(k) plan with up to a 4% employer match after one year of service.
• Unlimited paid time off.
• Remote work flexibility, with preference for candidates residing in or willing to relocate to Los Angeles.
• Paid family leave.

Application Process

Candidates who believe they are a strong match for this position are invited to apply by sending their résumé and a brief note explaining their suitability to the company's email address. Applications should include "Head of Brand Marketing" in the subject line.