Head of Ecommerce Marketing

Role overview

A private equity-backed luxury eCommerce brand is looking for a Head of Ecommerce Marketing to lead its global website strategy and digital channel performance. This role combines high-level strategy with hands-on execution, with a focus on improving the online experience for travelers and supporting overall business growth.

You will own the operational performance of digital web channels and work to strengthen website engagement, lead generation, conversion, and revenue. The position is best suited to someone who can shape long-term digital direction while also staying closely involved in day-to-day optimization.

What you will do

• Take full ownership of the company’s digital web channel performance.
• Help deliver revenue goals by improving engagement, lead capture, and conversion throughout the customer journey.
• Lead website optimization, UX/UI improvements, and digital merchandising to deliver a smooth experience on desktop and mobile.
• Set and execute the digital experience strategy in line with business objectives and changing traveler behavior.
• Make sure products are presented accurately, simple to browse and compare, and supported by strong, compelling content.
• Partner with Commercial, Product, and Marketing teams to keep digital priorities aligned with broader business needs.
• Use data and analytics to improve customer journeys, conversion funnels, and overall site performance.
• Manage digital platforms and vendor relationships.
• Build, coach, and lead a strong team across UX/UI, content, SEO, analytics, and onsite optimization.
• Introduce personalization and ongoing improvement initiatives that strengthen the customer experience and support growth.
• Ensure all digital experiences comply with legal, privacy, and accessibility requirements.

What we’re looking for

• A demonstrated history of creating durable market presence, executing effective strategies, and improving revenue.
• Strong experience improving website performance, conversion rates, and revenue while following industry best practices.
• Deep knowledge of UX/UI, SEO, content strategy, analytics, and onsite performance optimization.
• A customer-first approach with the ability to design intuitive and personalized digital journeys.
• Strong leadership experience, including building and managing high-performing cross-functional teams.
• Evidence of winning stakeholder support for strategic direction and execution plans.
• Comfort working with data and analytics to turn insights into practical actions.
• Excellent communication and stakeholder management skills, with the ability to influence across all levels.
• A strategic mindset that can balance big-picture planning with hands-on delivery.
• A proactive, innovative approach and a commitment to continuous improvement.
• Solid understanding of compliance, data privacy, and accessibility standards.
• Experience in premium hospitality or luxury is a strong advantage.

Compensation and benefits

The base salary for this role is $200,000 to $225,000, depending on experience, plus eligibility for a 20% bonus.

The role includes a full benefits package, which covers medical, dental, and vision insurance, a 401(k), and 21 days of PTO.

Work arrangement

This is a hybrid role based in downtown Chicago, IL, and requires working onsite at least three days per week.