Shopify Marketing Manager

About the Company

PetPortraits.com, operated by Support Pets, caters to millions of pet enthusiasts across the United States by offering premium custom pet portraits ideal for home decoration and gifting. This brand benefits from a high-margin, emotionally resonant product category with a strong market fit and promising growth prospects. It also enjoys advantages from its association with Support Pets, including access to warm distribution channels, shared knowledge, and a built-in customer base.

Role Summary

The Shopify Marketing Manager will take a lead role in driving the ecommerce business, owning revenue generation, and managing day-to-day operations. This position involves overseeing customer acquisition, conversion rate improvements, retention strategies, promotional testing, and overall operational execution. Reporting directly to leadership, the role focuses on scaling advertising channels profitably, enhancing customer lifetime value, and streamlining operations for greater profitability and efficiency. This is a fully remote role emphasizing accountability, speed, and results over physical presence.

Key Responsibilities

• Manage paid customer acquisition efforts across platforms such as Meta, Google, TikTok, among others
• Optimize metrics including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), Average Order Value (AOV), Marketing Efficiency Ratio (MER), and overall marketing effectiveness
• Initiate and evaluate new marketing offers, bundled deals, upsells, seasonal campaigns, and promotional activities
• Oversee production of creative assets including advertisements and landing pages
• Develop and refine influencer, affiliate, and referral marketing programs
• Manage email and SMS marketing campaigns, preferably using Klaviyo
• Handle Shopify storefront performance and merchandising tasks to boost conversions
• Enhance conversion rates on product detail pages, checkout processes, and sales funnels
• Liaise with customer support and fulfillment teams to maintain a seamless experience
• Monitor inventory status, shipping challenges, refund processes, and customer satisfaction
• Ensure optimal website speed, user experience, and merchandising quality
• Effectively manage relationships with agencies, freelancers, and external vendors
• Create dashboards and track daily key performance indicators
• Quickly identify operational bottlenecks and growth opportunities
• Provide data-driven advice to improve financial and campaign outcomes
• Forecast revenue and marketing campaign performance accurately
• Maintain a systematic weekly schedule for testing marketing strategies

Success Milestones

Within 90 days: Organized and profitably scaling paid acquisition channels, higher conversion rates in core funnels, increased revenue from email and SMS channels, clearer and more actionable reporting, established weekly testing processes, enhanced team communication, and more predictable revenue streams.

Within 12 months: Material growth in company revenue, reduced customer acquisition costs, elevated customer retention and repeat buying frequency, a more efficient and profitable ecommerce operation, and scalable processes and systems firmly in place.

Qualifications

• 3 to 5+ years experience in ecommerce growth, operations, or performance marketing
• Extensive experience managing Shopify platforms
• Demonstrated success in scaling paid advertising campaigns profitably
• Strong command of sales funnels, conversion rate optimization, average order value, retention, and lifecycle marketing
• Proven ability to independently manage external agencies and freelancers
• Exceptional analytical, operational, and problem-solving capabilities
• A proactive approach with an emphasis on speed, accountability, and independent work in remote settings

Preferred Extras

• Familiarity with pet brand marketing
• Experience with Shopify development and integrations
• Background in direct-to-consumer (DTC) consumer products
• Knowledge of subscription or continuity-based offers
• Strong creative instincts and copywriting skills

Ideal Candidate Traits

• Entrepreneurs who approach work with an ownership mindset
• Marketers driven by testing and continuous improvement
• Individuals who act swiftly while maintaining trust and quality standards
• Pragmatic builders focused on outcomes rather than meetings

Compensation and Benefits

• Base salary ranges from $100,000 to $120,000 annually
• Performance-based bonuses aligned with growth objectives
• Opportunities for considerable earnings through exceptional achievements
• Fully remote work environment
• Direct engagement with leadership and strategic decision-making processes