Head of Content

Role overview

OnTheGoSystems, the team behind WPML and PTC, relies heavily on content to help large audiences discover, evaluate, and adopt its translation and localization solutions. This role is designed for someone who is comfortable beginning with hands-on work: learning the product deeply, producing content, and identifying what truly drives results before scaling strategy and operations.

The company is especially interested in candidates who look beyond conventional content marketing and can use AI thoughtfully to support research, SEO/GEO tracking, planning, drafting, publishing, and workflow automation while keeping human judgment and quality control firmly in place.

There is no pre-built playbook or large team waiting to be managed. Influence here is earned by creating content that performs and by using that learning to decide what to continue, what to stop, and how content should contribute to business outcomes.

Responsibilities

• Create and refine strong content across multiple formats, including landing pages, product pages, articles, tutorials, and email campaigns.
• Handle the full content lifecycle from research and writing to publishing, performance review, and ongoing improvement.
• Partner with product, support, and development teams to convert customer pain points into practical, useful content.
• Use SEO, GEO, analytics, AI-search visibility, and customer insights to guide content decisions.
• Design and improve AI-supported workflows that increase speed and efficiency without sacrificing quality.
• Evaluate AI-produced drafts for correctness, consistency, and reliability before publication.
• Set and steer content priorities across the team based on measurable business goals.

Requirements

• Previous experience in a product-based IT company, with clear evidence that content created meaningful business impact.
• Background in managing people, working cross-functionally, or leading content programs and initiatives.
• Practical experience using AI in real production workflows rather than only for basic prompting.
• Comfort with experimentation, process building, and system improvement even when structure is still evolving.
• A mindset focused on ownership, sound judgment, and business outcomes.
• An operator’s and strategist’s perspective, not just the mindset of a writer.

Perks and benefits

• Join a profitable, self-funded business that has been expanding since 2007.
• Work on WPML, a product used on more than 1.5 million websites around the world.
• Your efforts will have a direct effect on product growth, adoption, and market positioning.
• You will have meaningful autonomy to shape how content functions and operates.
• Collaborate with experienced product, engineering, and marketing colleagues in a fully remote environment.
• Help define modern AI-assisted content operations within a real product company.

Ideal candidate

This position is a strong match for someone who wants to combine content leadership, systems thinking, AI-enabled workflows, SEO/GEO, and real business impact.