Head of Content

About the Role

OnTheGoSystems, the company behind WPML and PTC, uses content as a major lever to help large audiences discover, understand, and adopt its translation and localization products. This position is for a Head of Content who begins by actively doing the work: learning the product, writing content, identifying what drives results, and then scaling from there.

The company is looking for someone who thinks beyond standard content marketing and is comfortable using AI to support research, SEO/GEO monitoring, planning, drafting, publishing, and operational processes, while still keeping strong human judgment and quality control.

You will not be stepping into a fully polished strategy or a large existing team. Instead, you will build credibility by creating content that performs, then influence what the team focuses on, what gets deprioritized, and how content contributes to measurable business outcomes.

If you prefer owning results rather than simply producing output, this role is designed for you.

Key Responsibilities

• Create and refine high-quality content across multiple formats, including landing pages, product pages, articles, tutorials, and email campaigns.
• Manage the full content lifecycle from research and production to publishing, measurement, and ongoing improvement.
• Collaborate closely with product, support, and engineering teams to convert customer pain points into helpful content.
• Use SEO, GEO, analytics, AI-search visibility, and customer insights to inform content decisions.
• Design AI-supported workflows that improve efficiency and speed without compromising standards.
• Check and verify AI-produced content to ensure it is accurate, dependable, and aligned with quality expectations.
• Set the direction for content work across the team based on real commercial goals and performance data.

Requirements

• Background in a product-focused IT company, with evidence that your content delivered measurable impact.
• Experience leading people, coordinating with cross-functional teams, or driving content programs.
• Hands-on use of AI in practical production workflows rather than only basic prompting.
• Comfort with testing ideas, creating processes, and improving systems even when structure is still evolving.
• A strong sense of accountability, judgment, and focus on business results.
• Ability to think like both an operator and a strategist, not only as a writer.

Benefits

• The company has been profitable and self-funded since 2007.
• WPML supports more than 1.5 million websites around the world.
• Your work will have a direct effect on product growth, adoption, and market positioning.
• You will have meaningful ownership and room to shape how content operations work.
• You will collaborate with experienced product, engineering, and marketing professionals in a fully remote environment.
• You will help establish what modern AI-assisted content operations look like inside a real product company.

Additional Information

This is a remote full-time position. The role is based in Barcelona, Catalonia, Spain, but the company operates as a fully remote team. Candidates who are motivated by content strategy, systems thinking, AI-enabled workflows, SEO/GEO, and business impact are encouraged to apply.