Head of Content

About the Role

OnTheGoSystems, the team behind WPML and PTC, uses content as a major growth lever to help large audiences find, understand, and adopt its translation and localization products. This role is designed for someone who prefers to begin with hands-on execution, learning the product deeply, writing strong content, and identifying what genuinely drives results before building broader strategy.

The company is particularly interested in candidates who can think beyond conventional content marketing and understand how artificial intelligence can support research, SEO/GEO tracking, planning, drafting, publishing, and operational workflows while keeping human judgment and quality control firmly in place.

You will not step into a fully formed strategy or a large team. Instead, you will build influence by shipping content that performs, then help decide what to continue, what to stop, and how content can contribute to measurable business outcomes.

If you are comfortable owning results rather than simply output, this position will be a strong match.

Key Responsibilities

• Create and refine content across multiple formats, including landing pages, product pages, articles, tutorials, and email campaigns.
• Handle the full content lifecycle, from research and creation to publishing, analysis, and ongoing improvement.
• Partner with product, support, and development teams to turn customer pain points into practical and helpful content.
• Apply SEO, GEO, analytics, AI search visibility, and customer insights to shape content decisions.
• Design AI-supported workflows that improve speed and efficiency without compromising quality.
• Evaluate AI-produced drafts and outputs for factual accuracy and reliability.
• Guide content direction for the team based on clear business objectives and performance data.

Requirements

• Background in a product-focused IT company, with the ability to demonstrate measurable business impact from content work.
• Experience leading people, coordinating with cross-functional teams, or driving content initiatives.
• Practical experience using AI in real production workflows, beyond basic prompt experiments.
• Comfort with testing ideas, building processes, and improving systems even when structure is still evolving.
• Strong focus on ownership, sound judgment, and business results.
• A mindset that combines writing ability with operational and strategic thinking.

Benefits

• Join a profitable, self-funded business that has been growing since 2007.
• Work on WPML, a product used by more than 1.5 million websites around the world.
• Contribute directly to product growth, adoption, and market positioning.
• Enjoy substantial autonomy to shape how content is organized and run.
• Collaborate remotely with experienced professionals across product, engineering, and marketing.
• Help define modern AI-assisted content operations inside an established product company.

Additional Information

Based in Warsaw, Mazowieckie, Poland, this is a fully remote full-time position. The role is suited to someone excited by the combination of content strategy, systems thinking, AI-enabled workflows, SEO/GEO, and measurable business impact.