Head of Brand & Story

Overview

Paires is a dynamic platform connecting founders with the right investors from a global network, facilitating relationship management and meeting arrangements. As a profitable, self-funded company with a small, experienced, and agile team, Paires seeks a Head of Brand & Story to define and manage how the company is perceived everywhere—from published content to press coverage and AI interactions.

Role and Responsibilities

• Take full ownership of Paires' narrative, voice, and market positioning to shape the initial impressions founders and investors have before engagement.
• Create and publish original content yourself, including short-form posts on social media platforms like LinkedIn and X, as well as long-form podcasts and interviews featuring successful founders and investors.
• Develop an authoritative, citable information layer through answer pages, comparison pages, and a newsroom designed for easy AI indexing and quotation.
• Secure earned media coverage by pitching and landing placements in trade press, newsletters, podcasts, and producing quarterly data assets journalists find valuable.
• Maintain a consistent and canonical company story across all platforms and online directories.
• Monitor and measure the impact of the brand narrative through AI answer share of voice, search reach, inbound engagement, and feedback collected on prospect calls.

Qualifications

• Proven track record of independently managing a brand’s public narrative end-to-end, including personal authorship of written content, secured media placements, account growth, and measurable share of voice or traffic improvements.
• Deep immersion in the startup and venture capital ecosystem, regularly active on LinkedIn and X with knowledge of funding rounds, funds, and current discourse.
• Hands-on experience crafting content yourself—including hooks, posts, pages, and pitches—rather than only approving others’ work.
• Understanding how AI answer engines determine source credibility, with experience delivering content designed for citation via structured data, schema, entity consistency, and third-party validation.
• Successful in pitching and securing coverage targeting outlets by citation influence rather than headline prestige.
• Desire to take full ownership of strategy, creation, placement, measurement, all connected directly to revenue outcomes.
• Bonus experience includes exposure to venture funds, startups, or capital markets; developing data-driven stories that earned press coverage; usage of AI visibility tracking tools; and directing external content vendors.

Benefits and Work Environment

• Fully remote and asynchronous work schedule.
• Work overlaps with US Eastern time for a few hours daily to engage with the core audience, with meetings concentrated on Mondays and Thursdays to maximize deep work time.
• Access to premium AI tools such as Claude Code, Cursor, and top machine learning models, fully paid.
• Direct collaboration with co-founders and complete creative control over the brand story.
• Opportunity to be the first hire responsible for branding, owning the entire public presence of the company.