Head of Brand & Growth Marketing

About RevDoc

RevDoc is pioneering a transformative approach to healthcare, shifting from reactive to proactive care through an AI-driven platform that integrates digital health records, continuous health tracking, customized care plans, and instantaneous access to providers. This innovative solution empowers members to monitor their health in real time, securely manage and share medical data, and access healthcare services as needed.

Position Overview

The Head of Brand & Growth Marketing will spearhead the development and execution of RevDoc's brand identity and growth marketing strategies to establish it as a leading and trusted name in digital healthcare. Reporting to the Vice President of Operations and closely collaborating with the Founder & CEO, this role involves owning brand positioning, demand generation, and go-to-market efforts, ensuring compelling storytelling and a seamless customer journey across all touchpoints.

Key Responsibilities

• Craft and refine RevDoc's brand strategy, messaging, positioning, and visual identity targeting consumers, employers, providers, and investors.
• Ensure a unified and impactful brand experience throughout all customer interactions.
• Lead the complete marketing funnel management encompassing awareness, demand stimulation, conversions, engagement, retention, and maximizing lifetime value.
• Design and implement integrated growth initiatives that drive qualified leads, expand membership, attract providers, and boost revenue.
• Use experimentation and analytic insights to continuously optimize marketing acquisition, conversion rates, and retention metrics.
• Manage RevDoc’s online presence including website, landing pages, SEO tactics (technical, on-page, content), and digital advertising across platforms like Google, Meta, and LinkedIn.
• Develop and lead creative marketing campaigns incorporating brand, product, digital, social media, video content, lifecycle marketing, and thought leadership efforts.
• Collaborate extensively with Product, Clinical, Sales, Operations, and Engineering teams to translate complex clinical and technical services into accessible, engaging messaging and customer experiences.
• Inspire and oversee internal marketing teams and external agencies ensuring excellence in creativity, execution, and brand uniformity.

Required Qualifications and Experience

• Minimum of six years in brand leadership, growth marketing, or integrated marketing roles within dynamic, rapidly scaling organizations.
• Proven track record in building influential brands that contribute directly to business growth.
• Comprehensive ownership of marketing lifecycles from awareness through retention and increasing customer lifetime value.
• Advanced skills in brand strategy, digital marketing, demand creation, content development, product marketing, paid and performance media strategies.
• Exceptional ability to translate complex healthcare or technical information into clear and relatable messaging for varied audiences.
• Experience directing and managing high-performing creative teams, agencies, and cross-departmental collaborations.
• Hands-on experience with SEO (technical and on-page), Google Ads, Meta and LinkedIn advertising platforms, along with marketing tech solutions.
• Track record in applying AI technologies across marketing activities to enhance creativity, operational execution, measurable performance, and scale.
• Strong analytical skills utilizing marketing and product analytics to guide strategic decisions.
• Excellent written/verbal communication and meticulous attention to detail.
• Ability to succeed in fast-evolving, high-growth environments with shifting priorities.
• Experience in both Canadian and U.S. healthcare markets.
• Background in digital health or healthcare sectors with knowledge of regulatory compliance such as PHIPA, PIPEDA, and HIPAA.
• A degree in Marketing, Communications, Business, Design, or related fields is advantageous.

Why Join RevDoc

Join a cutting-edge healthcare company that is revolutionizing the industry by combining AI, connected health, and personalized care to redefine healthcare experiences globally. This role offers the unique chance to construct a brand from inception and make a significant impact within a fast-growing company.

Application Instructions

Prospective candidates should submit their resume accompanied by a portfolio or sample work demonstrating strategic thinking, problem-solving, brand building, and storytelling abilities.