Head of Brand for DTC Health and Wellness Portfolio

About Hyprwork

Hyprwork is a rapidly expanding enterprise that develops and scales direct-to-consumer brands focused on health and wellness. Their flagship brand, Rejuvacare, has successfully demonstrated this model with products such as RejuvaKnee that help adults regain mobility and experience less pain. Trusted by over 400,000 customers, their primary market is the United States. In just one year, Hyprwork has grown 12-fold, employing nearly 150 people across more than 15 countries. The company operates with a remote-first and asynchronous work culture, emphasizing high accountability in all activities.

Role Overview

This senior leadership position directs the strategic vision for brand and product across multiple brands, concentrating particularly on newer additions to the portfolio. Reporting directly to the CEO, the role involves building and managing a brand team aligned with company goals.

Key Responsibilities

• Define and own brand positioning, messaging architecture, and narrative across the portfolio, focusing on new brands.
• Develop and maintain brand voice, visual identity, and guidelines ensuring consistency as the company scales.
• Lead the product experience vision at a strategic level, including digital product aspects such as claims, UX/UI, as well as physical product and packaging experiences.
• Guide social media strategy and user-generated content initiatives to ensure brand presence is credible and consistent on platforms frequented by customers.
• Collaborate with performance marketing and creative teams to ensure brand messaging and claims are responsibly constructed, compliant, and effectively drive sales.
• Build and lead the brand team while monitoring brand health through customer perception data to inform development.

Candidate Requirements

• Senior experience in brand or brand-product leadership for DTC consumer brands, preferably within health, wellness, supplements, or other claims-driven sectors.
• Demonstrated ability to build brand and product vision from scratch, including positioning, messaging, identity, packaging, and social channels, not just maintain existing assets.
• Strong knowledge of claims-based health and wellness branding, understanding compliance and belief-building through claims and mechanisms.
• Comfort operating in a performance-driven, direct-response marketing environment where brand initiatives are expected to contribute to conversion outcomes.
• Native or near-native proficiency in English with strong editorial skills capable of shaping brand voice for a US audience and liaising with US media and partners.

Preferred Qualifications

• Experience with health and wellness sectors, supplements, or marketing to the 55-plus demographic.
• Background in creator and influencer ecosystems.
• Expertise in packaging and product marketing.
• Experience successfully launching new brands from the ground up.

Benefits and Perks

• Fully remote leadership role with ownership over a function to build and scale.
• Direct access and visibility to company founders.
• Monthly performance bonuses linked to KPIs.
• Paid time off and wellness stipend support.
• Generous budget for professional growth including conferences and courses.
• Company-funded computer allowance after tenure milestones.
• Contribution to global medical insurance plans.
• Annual company-sponsored leadership retreats.
• Support for in-country meetups and birthday gift cards.
• Mandate and support to expand the brand team as the company's portfolio grows.