Growth Strategy Analyst

About the company

Keeta is the international arm of Meituan, a global leader in delivery services. Guided by the mission of helping people eat better and live better, the company draws on 16 years of technology and operations experience from China to expand food and consumer-product delivery worldwide. Since launching in 2023, Keeta has aimed to create value for consumers, restaurants, and courier partners by improving service reliability, strengthening operational support, and expanding earning opportunities and safety. The company has grown from Hong Kong and China into the Middle East and Brazil, with further international expansion ahead.

Role overview

The Growth Strategy Analyst will focus on user growth and incentive planning, using data to improve acquisition, retention, conversion, and overall platform performance. This person will turn analysis into practical actions, work closely with cross-functional teams, and help shape strategy in a fast-scaling market.

What you'll do

• Take ownership of growth and subsidy analysis, including goal setting, performance monitoring, and ongoing optimization.
• Study user behavior, retention patterns, and funnel conversion to uncover opportunities for expansion and improvement.
• Build and assess incentive programs such as vouchers, discounts, and cashback to improve ROI and engagement.
• Perform detailed investigations into performance gaps, unusual trends, and business issues.
• Convert analytical findings into clear recommendations and partner with operations teams to put them into practice.
• Create and maintain reporting and analytical frameworks to track important growth indicators, including acquisition, retention, LTV, and ROI.
• Work closely with Product, Marketing, and Operations to influence strategy and execution.
• Spot new levers for growth and keep improving user-side performance.

Requirements

• 3 to 6 years of experience in strategy, business analysis, or growth analytics, preferably in transaction-heavy industries such as food delivery, e-commerce, fintech, or telecom.
• Strong SQL capability with the ability to independently write and execute queries.
• Direct experience with user growth, retention, or incentive/subsidy strategy work.
• Strong analytical and problem-solving ability, with a clear understanding of how data affects business outcomes.
• Familiarity with metrics such as retention, conversion, CAC, LTV, and ROI.
• Ability to move from insight to execution and influence business and operational decisions.
• Effective communication skills and comfort working across functions.
• Fluency in English and a requirement for Arabic.
• Must be based in Saudi Arabia and have strong knowledge of the local market.

Why this role stands out

• Contribute directly to business growth through incentive and user strategy at a rapidly expanding global delivery platform.
• Gain exposure to the full growth analytics lifecycle, from acquisition through retention and lifetime value optimization.
• Collaborate across Product, Marketing, and Operations in a fast-moving, high-growth environment.

Why join Keeta

Keeta offers the chance to be part of a global platform backed by Meituan’s scale and experience. The company emphasizes growth that benefits employees, partners, and communities, while encouraging local innovation and global thinking. Team members get the opportunity to work in a startup-like environment with ownership, continuous learning, and room to solve ambitious problems. The culture also values open debate, collaboration, and diverse perspectives, with colleagues from more than 40 countries.