Growth Marketing Manager

About the Role

We seek an analytical and results-oriented Growth Marketing Manager with 2 to 5 years of experience, preferably with D2C or e-commerce brands, to join our dynamic team in Lucknow. The successful candidate will be responsible for generating measurable business impact through paid advertising strategies on Google and Meta platforms.

Key Responsibilities

• Conceptualize, plan, and implement paid media campaigns on Google Ads and Meta Ads platforms.
• Oversee campaign lifecycles from audience targeting to budget management, setup, optimization, and comprehensive reporting.
• Tailor campaigns focused on direct-to-consumer e-commerce sales as well as qualified lead generation.
• Expand successful campaigns, ensuring maintenance of key KPIs and maximizing return on ad spend.
• Set up and maintain advanced tracking using tools like Google Analytics 4, Google Tag Manager, Meta Pixel, and Google Ads Conversion Tracking, including server-side tagging where relevant.
• Analyze consumer pathways and optimize conversion funnels to enhance campaign effectiveness.
• Execute A/B testing addressing creatives, messaging, targeting, landing pages, and bidding methods.
• Track and report on essential marketing metrics such as ROAS, CAC, CPC, CPL, CTR, and LTV, with recommendations for optimization.
• Manage and optimize advertising budgets aligned with campaign performance.
• Develop and manage audience segmentation including custom, lookalike, retargeting, and intent-based groups.
• Stay abreast of updates in Google and Meta advertising products, algorithms, and digital marketing trends.

Required Skills and Qualifications

• 2 to 5 years of practical experience managing campaigns on Google Ads and Meta Ads.
• Proven success in driving D2C sales and generating qualified leads.
• Proficient with GA4, GTM, Meta Pixel, Google Ads Conversion Tracking, and campaign performance analytics.
• Familiarity with Google Shopping, Search, Performance Max, Meta Advantage+, Dynamic Catalog Ads, and Lead Generation campaigns.
• Strong analytical aptitude for interpreting campaign data and driving performance enhancements.
• Excellent communication and stakeholder relationship management skills.
• Ability to thrive in a fast-paced, target-driven environment.

Preferred Qualifications

• Experience working with multiple clients or agency environments.
• Knowledge of server-side tagging and advanced tracking technologies.
• Data-driven problem-solving capabilities.

What You Will Gain

• Opportunity to manage impactful marketing campaigns spanning various industries.
• Experience handling sizeable advertising budgets with full campaign ownership.
• A workplace culture that fosters collaboration, growth, innovation, and balance.
• Prospects for professional advancement with exposure to strategic decision-making.