Growth Marketing Manager, Integrated Campaigns

About StackAdapt

StackAdapt is a leading AI-driven technology company specializing in programmatic advertising, empowering marketers to precisely reach and engage audiences through its platform that delivers 465 billion automated optimizations per second. We connect brand and performance marketing, enabling high-impact campaigns throughout the customer journey.

Role Overview

We are seeking a Growth Marketing Manager to spearhead integrated marketing campaigns and manage our virtual events and webinar programs. This data-oriented, hands-on role requires cross-team collaboration to deliver multi-channel campaigns that grow pipeline and brand awareness while ensuring virtual events serve as continuous sources of education, engagement, and lead generation. The position reports to the Director of Digital & Integrated Marketing and collaborates closely with Product Marketing, Marketing Operations, Content/Web, Performance Marketing, and Sales Enablement.

Key Responsibilities

• Design and execute multi-channel integrated marketing campaigns focused on pipeline expansion, product launches, and brand presence, utilizing channels such as email, paid social, programmatic, virtual sponsorships, content, and other digital platforms.
• Manage the full lifecycle of live virtual events and webinars on BigMarker, including topic selection, speaker coordination, promotion, live delivery, and follow-up activities.
• Lead campaign kickoff meetings, maintain cross-functional alignment, and oversee project management to ensure timely delivery of assets involving content, design, and digital teams.
• Measure, track, and report campaign/event KPIs such as MQLs, SQLs, pipeline contribution, and engagement metrics; perform post-campaign analysis with actionable insights in partnership with Marketing Operations.
• Support quarterly G2 review campaigns and amplify G2 content across owned and paid channels alongside Product Marketing.
• Own the integrated campaign calendar and virtual event program with minimal onboarding time.
• Build and nurture collaborative relationships across Product Marketing, Content, Sales, and Digital teams.
• Ensure pipeline contribution from integrated programs and monitor program performance through attendance rates and engagement scores for webinars and live events.
• Maintain execution standards by delivering campaigns on time within scope and completing post-campaign analyses consistently.

Candidate Profile

• 3 to 5 years of marketing experience, preferably in B2B, AdTech, SaaS, or Martech sectors, with proven ownership of integrated campaigns from planning to performance evaluation.
• Practical experience managing virtual events and webinars using platforms like BigMarker or ON24, including full live operations management.
• Strong project management and stakeholder communication skills across multiple functions including Product Marketing, Content, and Sales.
• Expertise in analyzing campaign data from tools like HubSpot or HockeyStack to derive insights linked to pipeline and revenue and recommend optimizations.
• Capability to balance strategic planning with precise execution within a fast-paced, remote-first setting.

Compensation and Benefits

The salary range for candidates located in Ontario, Canada is CAD 76,000 to CAD 90,000 annually, representing the base pay. Additional components such as bonuses, commissions, equity awards, and full benefits may also apply. Compensation considers experience, skills, education, certifications, and organizational needs.

• Competitive salary and retirement savings plans including 401K/pension globally
• Paid time off packages including birthdays off
• Access to comprehensive mental health programs and health benefits from day one
• Work-from-home reimbursements and optional global WeWork memberships
• Robust onboarding, training, and personal development support including conferences and certifications
• Parental leave programs and a supportive, inclusive culture
• Social and team engagement events

Diversity and Inclusion

StackAdapt values diversity and inclusion, welcoming applicants regardless of background, identity, or ability, and supports accommodations during the interview process. We employ AI for resume screening but maintain human decision-making for hiring.

Awards and Recognition

• G2 Top Software for 2026
• 2026 Best Workplaces™ for Young Talent and Canada by Great Place to Work®
• Ranked #1 DSP on G2 and leader in cross-channel advertising categories