Growth Marketing Manager

Role Overview

As the Growth Marketing Manager at Happy Cloud Perfumes based in Jeddah, Saudi Arabia, you will lead efforts to expand sales and achieve commercial goals by managing digital marketing, content strategy, influencer collaborations, and optimizing the customer journey. The focus is on delivering concrete business outcomes rather than simply overseeing social media presence.

Key Responsibilities

• Formulate and implement the company's annual marketing plan.
• Drive monthly sales targets and support continuous growth initiatives.
• Manage, fine-tune, and evaluate digital advertising efforts across multiple platforms.
• Track and optimize Customer Acquisition Cost (CPA) for better efficiency.
• Supervise marketing content to ensure alignment with sales objectives.
• Coordinate influencer marketing campaigns and assess their impact.
• Analyze customer data to refine and enhance the overall customer journey.
• Conduct competitor benchmarking and identify new market opportunities.
• Lead, mentor, and grow the marketing team.
• Compile weekly and monthly performance reports for senior management review.

Qualifications and Experience

• At least 5 years' experience in e-commerce or consumer brand marketing.
• Demonstrable success in driving sales growth and revenue generation.
• Practical expertise with advertising platforms such as Meta Ads, Snapchat Ads, and TikTok Ads.
• Strong analytical capabilities with a focus on performance metrics and data-driven decision-making.
• Proven leadership experience in building and managing marketing teams.

Performance Indicators

• Revenue growth metrics.
• Order volume targets.
• Customer Acquisition Cost (CPA) optimization.
• Return on Ad Spend (ROAS).
• Conversion rates.
• Repeat purchase frequency.
• Growth in customer base.

Preferred Industry Experience

• Background in e-commerce.
• Experience working with fragrance or beauty brands.
• Familiarity with Direct-to-Consumer (DTC) brand models.

Additional Notes

This position seeks a marketing expert with a proven capacity to deliver measurable sales and digital business growth. It is not a role for Social Media Managers, Content Managers, or Brand Managers.