Growth Marketing Manager

Overview

23 Digital, a well-established integrated digital agency based in Melbourne, is seeking a Growth Marketing Manager to spearhead its internal marketing and lead generation efforts. This full-time hybrid role requires working three days in the office and two days remotely. The position focuses exclusively on enhancing 23 Digital’s market presence and driving qualified marketing leads for its sales team, rather than client account management.

About 23 Digital

Founded in 2007, 23 Digital specializes in digital strategy, website design and development, eCommerce, SEO and AI-enhanced search, paid and social media, content marketing, CRM and marketing automation, alongside software and mobile app development. The company provides a collaborative environment with access to expert specialists across these disciplines, enabling sophisticated campaign execution without dependence on external agencies.

Key Responsibilities

• Collaborate with the Head of Growth to develop and manage the annual B2B marketing plan.
• Create and run integrated campaigns to generate qualified marketing qualified leads (MQLs) and sales opportunities.
• Manage and optimize 23 Digital’s website as a lead-generation platform, enhancing landing pages, calls to action, and conversion pathways.
• Develop campaigns across channels including SEO, AI search, paid media, LinkedIn, email, and social media.
• Establish a consistent content program featuring articles, case studies, reports, videos, webinars, and thought leadership.
• Organize events, roundtables, speaking engagements, and industry activations.
• Support strategic partnerships and co-marketing activities to strengthen brand positioning and market presence.
• Create sales enablement materials such as capability decks, case studies, and campaign assets.
• Manage lead nurturing initiatives and marketing automation efforts.
• Work closely with sales teams to define MQL criteria and enhance lead quality.
• Monitor and analyze campaign performance, attribution, and marketing-sourced pipeline metrics.
• Coordinate efforts among internal specialists, creative teams, developers, and external partners to ensure timely campaign delivery.

Success Metrics

• Steady growth in qualified MQLs.
• Marketing-sourced sales pipeline generation.
• Reduction in cost per qualified lead.
• Improvement in website conversion rates.
• Leads and opportunities generated through events and partnerships.

Candidate Profile

• Commercially driven B2B marketer with 3–5+ years of relevant experience, preferably in demand generation.
• Proven track record of generating qualified leads contributing to sales pipelines.
• Expertise in planning and executing multi-channel B2B marketing campaigns.
• Strong skills in content development, messaging, and overall campaign creation.
• Experience managing websites, landing pages, and optimizing conversion paths.
• Practical knowledge of SEO, paid media, social media, and email marketing tactics.
• Familiarity with CRM systems (HubSpot) and marketing automation technologies.
• Analytical mindset with ability to interpret campaign and funnel performance data.
• Experience marketing for agencies, professional services, tech companies, or complex B2B services is highly regarded.
• Additional advantage for experience with HubSpot, event coordination, partnerships, or executive thought-leadership programs.

Why Join 23 Digital?

• Direct reporting to a seasoned Head of Growth with extensive marketing agency experience.
• Clear commercial goals and full ownership of the agency’s internal marketing function.
• Opportunity to shape the company’s market positioning and growth strategy.
• Collaborate with skilled specialists in marketing, creative, and technology fields.
• Lead impactful projects spanning content creation, campaigns, events, and partnerships.
• See a direct correlation between your contributions, sales pipeline enhancement, and company growth.
• Play a pivotal role in advancing 23 Digital’s expansion phase.

Application Instructions

Applicants should submit a CV along with a brief introduction outlining their B2B marketing experience and how they can add value to 23 Digital's growth initiatives. This role suits someone eager to build more than just marketing activities but a dependable growth engine for the company.