Growth & Campaign Marketeer

About Willem II

Willem II is a proud football club deeply rooted in Tilburg since 1896, attracting numerous supporters and football fans to the Koning Willem II stadium. With the club's return to the Eredivisie, a new phase of growth begins focusing on commercial opportunities, fan experience, and digital advancement.

Role Overview

As a Growth & Campaign Marketeer, you will act as the vital link between Marketing and Commerce. You will be responsible for devising, coordinating, and implementing campaigns that drive sponsor activations, commercial goals, fan engagement, and digital growth. Collaborating closely with teams across Marketing, Media, Communications, and Commerce, you will strengthen Willem II's commercial impact.

Key Responsibilities

• Develop, coordinate, and execute marketing campaigns both online and offline.
• Create campaign plans and ensure seamless execution.
• Launch digital campaigns aiming to increase reach, engagement, and conversion.
• Build business cases focused on generating new revenue streams from marketing, media, and commercial activities.
• Manage email marketing efforts and CRM operations.
• Track, analyze, and optimize campaign performance data.
• Identify digital marketing, data, and automation opportunities.
• Contribute to the growth of Willem II's digital channels and enhance fan and customer journeys.
• Translate analytical results into actionable improvements.
• Coordinate and implement sponsor activations throughout the season.
• Support the commercial department’s partnership marketing initiatives.
• Design activation concepts for current and potential partners.
• Develop B2B campaigns directed at lead generation and relationship building.
• Convert commercial propositions into detailed marketing and activation strategies.
• Measure and report on sponsor activation impact and outcomes.
• Innovate activations that boost sponsor value and fan experience.
• Assist in hospitality, business club, and networking events.
• Enhance visibility of commercial offerings and sponsor activities.

Candidate Profile

• Completed HBO-level education preferably in Marketing, Commercial Economics, Communication or a related field.
• Between 3 to 5 years of relevant experience in marketing, campaigns, or digital marketing.
• Strong affinity with commercial activation, partnerships, and B2B marketing.
• Proficient in digital marketing, CRM systems, and email marketing tools.
• Excellent organizational abilities with capacity to manage multiple projects simultaneously.
• Good analytical thinking paired with a results-oriented mindset.
• Superior verbal and written communication skills.
• Ability to handle stress, be flexible, and adapt quickly in a fast-paced environment.
• Passion for football and the sports industry is considered an advantage.

What We Offer

• An engaging role offering significant responsibility and freedom to take initiative.
• Competitive salary matching your qualifications and experience.
• A vibrant work environment in an ambitious Eredivisie club with a storied past.
• Opportunity to contribute directly to the commercial expansion of Willem II.
• A passionate team comprised of colleagues, volunteers, and partners.
• Scope for professional growth within marketing and commercial activation realms.