Growth Marketing Manager - B2B

About the Role

Nebius Academy B2B, part of Nebius, is the educational hub that empowers enterprises in AI transformation by developing the essential skills, judgment, and capabilities to succeed in evolving AI-driven work environments.

We seek a proactive Growth Marketing Manager to lead and expand our demand generation efforts. Reporting directly to the Chief Marketing Officer, you will create and implement multi-channel demand generation strategies, enhance marketing funnels, and generate a strong qualified sales pipeline across diverse markets. This role is hands-on and requires someone with deep growth marketing know-how, analytical prowess, experimental mindset, and a drive for relevant business outcomes.

Key Responsibilities

• Design and manage comprehensive demand generation campaigns from initial brand awareness to pipeline conversion.
• Develop and deploy AI-driven Large Language Model agents to autonomously gather competitor ads, generate brand battlecards, summarize media, and create personalized outbound campaigns.
• Oversee paid marketing channels including LinkedIn, Google, Meta, and other pertinent platforms to attract qualified leads.
• Create, test, and continually refine landing pages, email flows, conversion pathways, and campaign effectiveness.
• Define and track critical metrics such as Marketing Qualified Leads (MQLs), Cost Per Lead (CPL), Customer Acquisition Cost (CAC), pipeline contribution, and conversion rates with the goal of ongoing improvement.
• Collaborate closely with the Sales team to maintain an effective feedback mechanism to enhance lead quality.
• Organize and deliver field marketing activities like webinars, events, trade shows, and regional promotions.
• Support Account-Based Marketing by orchestrating campaigns for key accounts.
• Work in partnership with Content and Design departments to craft compelling campaign messaging and assets that drive demand.
• Constantly experiment with messaging, offers, creative content, and channel efficiency to optimize results.
• Utilize AI tools to boost productivity, accelerate campaign delivery, and improve marketing workflows.

Candidate Requirements

• At least 5 years of hands-on experience in B2B growth marketing, demand generation, or performance marketing roles.
• Demonstrated success running paid acquisition campaigns on LinkedIn, Google, Meta, or comparable B2B marketing platforms.
• Strong command of growth marketing principles including demand generation, funnel management, attribution modeling, A/B testing, paid acquisition, and optimization.
• Experience with marketing automation software such as HubSpot and CRM platforms.
• Highly analytical with the ability to extract insights from campaign data to guide decisions.
• Proven ability to plan and execute field marketing events including webinars and trade shows.
• Excellent teamwork skills working across Marketing, Sales, Content, and Design teams.
• Skilled in creating campaign messaging, briefs, and marketing content with clear written communication.
• Self-driven, action-oriented marketer who embraces testing and continuous improvement.
• Background in EdTech or B2B SaaS is strongly preferred.
• Fluent English communication skills with capacity to work remotely aligned to European (CET) time zones.

What We Provide

• A collaborative and encouraging working atmosphere.
• Competitive monthly salary ranging from 5000 to 6000 EUR.
• Fully remote, full-time position.
• An internationally diverse team spanning Europe, the Americas, and beyond.
• Access to modern digital collaboration tools.