Growth Marketing Lead - Real Estate (Australia)

About the company

Fairmont Property Group is an Australian property agency focused on commercial, industrial, warehouse, and storage-unit real estate in Melbourne. The role is based in India with permanent work-from-home flexibility, and you will report directly to the Director. Daily working overlap with Australian Eastern Standard Time (AEST) is required.

Role overview

This is a hands-on growth marketing position for someone who can independently run the full marketing engine rather than manage a team. You will own paid and organic acquisition, the website, content, copy, funnels, and lead nurture. The work is expected to be produced day to day with AI support tools such as Claude, ChatGPT, and Canva AI, with the main objective of generating qualified buyer and seller enquiries every week.

Core responsibilities

• Plan, launch, and continuously improve Meta ad campaigns, including audience targeting, ad copy, creatives, and budget allocation, while keeping close track of CPL, cost per qualified lead, and lead quality.
• Develop a strong understanding of the target customer base, including industrial property investors, owner-occupiers, and storage unit investors in Melbourne, and use that insight to create persuasive hooks and offers.
• Write and refine ad copy, landing page copy, emails, and SMS messages using AI tools in a fast, conversion-focused way; also create visuals through Canva and AI image tools.
• Build the company and Director brand across LinkedIn, Instagram, and Facebook by turning listings and sold-results updates into content that drives inbound enquiries.
• Manage the company website end to end, including listing pages, blog content, content updates, on-page SEO, and conversion improvements.
• Create SEO-led blog articles and other website content designed to rank in search results and generate organic enquiries over time.
• Set up landing pages and lead magnets in GoHighLevel and build nurture journeys across email, SMS, and WhatsApp.
• Maintain clean CRM workflows in Pipedrive and ensure every lead receives follow-up.
• Prepare weekly performance reporting covering leads, CPL, cost per qualified lead, lead-to-inspection rate, website traffic to enquiry conversion, and ROI, with a focus on meaningful business outcomes rather than vanity metrics.

Candidate profile

The employer is looking for an individual contributor who is self-directed, commercially minded, and comfortable owning both strategy and execution. This role suits someone who already works fluently with AI tools, makes decisions based on numbers, and can produce polished written English for an Australian audience without heavy editing.

Strict application requirements

This position has strict filters, and incomplete applications may be rejected automatically. Applicants are expected to have 2 to 5 years of experience in 360-degree digital marketing, performance marketing, or lead generation. Experience in commercial or industrial real estate is strongly preferred, as is experience serving international real estate clients in markets such as Australia, the US, Canada, New Zealand, or the UK.

A documented portfolio is mandatory. It must include campaigns, websites, or content you have personally handled, along with measurable outcomes such as CPL, leads, traffic, rankings, or revenue impact. Supporting proof such as screenshots from Ads Manager, Google Analytics, or Search Console is required. Applications without performance evidence will not be shortlisted.

You should already use AI tools daily to produce finished marketing work, not just rough drafts. You must be able to work independently, think in terms of conversion and cost efficiency, and have excellent written English. Daily overlap with Melbourne business hours is also required.

Not the right fit if

• Your background is limited to B2C ecommerce, app installs, or FMCG, and you have not generated leads for a high-ticket or B2B service.
• You rely on a team, agency, or designer to execute campaigns and marketing assets.
• You have never personally worked inside Meta Ads Manager.
• Your background is only in SEO, only in social posting, or only in content writing, because this role combines paid media, organic growth, website ownership, and CRM.
• You cannot show campaign results with real numbers and proof.
• You want a fixed 9-to-6 task list instead of being measured on outcomes.
• Your written English still needs review before going to a client.

Performance expectations

Success will be measured by qualified enquiries generated per week per listing, cost per qualified lead, lead-to-inspection conversion, website traffic, and the number of organic enquiries generated each month.

Compensation

The package includes a fixed annual salary of INR 4.75 lakh to 6 lakh, plus performance incentives. The on-target earning opportunity is stated as INR 4 lakh and is linked to qualified leads generated and deals closed. Strong performers may grow their earnings and responsibilities as the business expands.

Mandatory application submission

Along with the application, candidates are instructed to email a portfolio to manny@fairmontproperty.com.au with the subject line Growth Lead - [Your Name]. The email must include three items: a portfolio in PDF or link form showing campaigns, websites, and content personally run with performance results and proof screenshots; one Meta ad concept for an industrial warehouse listing in Truganina, Melbourne, aimed at owner occupiers, including headline, primary text, and creative concept; and the AI tools used daily, along with one real example. Applications submitted without this email and portfolio will not be shortlisted.

Additional notes

The employer states that this is a permanently work-from-home role based in India. The posting also emphasizes that any application ignoring the stated filters will be rejected automatically. The job is framed as a 360-degree marketing role with full ownership of lead generation and brand growth.